East Midlands marketing and PR agency, V Formation, has promoted two members of its team. Amy Cooper is promoted to account manager: digital marketing and Lucy Wharton to account manager: PR.
Homegrown talent, both Amy and Lucy joined V Formation as interns on the Nottingham Internship Scheme after completing English degrees at the University of Nottingham in 2017 and 2018 respectively.
Amy uses her extensive digital marketing expertise, from Google Ads to SEO, to implement tactical marketing strategies for V Formation’s clients. She is responsible for designing marketing collateral and ensuring brand consistency across all platforms and also delivers digital training to the V Formation team.
As account manager, Amy will continue to manage client accounts and lead creative campaigns for clients, specialising in the life sciences sector.
Amy says: “I am incredibly grateful for the experiences and skills I have gained whilst working at V Formation and am eager to develop them further as account manager. I have enjoyed working with such a varied client base, from life sciences businesses to technology companies, and being able to apply my skills to ensure our clients are at the very top of their game.”
With a strong writing background, Lucy is responsible for delivering specialist, proactive and tactical PR services and support, securing earned media coverage, and writing articles for a wide range of audiences and platforms. In her new role as account manager, she will lead client PR campaigns and manage and support junior members of the PR team.
Lucy says: “I am delighted to be progressing my career at V Formation and working with our growing roster of ambitious clients to communicate their competitive edge. I am particularly looking forward to working with junior members of team to help develop their PR skills and expertise. I would like to thank V’s directors Hilary and Sue for their continual support, and look forward to the challenges and opportunities this new role will bring.”
Speaking about the promotions, V Formation director Sue Carr, says: “It has been fantastic working with Amy and Lucy and supporting their progression from interns to account managers; we couldn’t be prouder of their achievements. They are both extremely talented and hardworking, and bring immense value to both our team and our clients. At V Formation, we are committed to investing in and encouraging the development of our team and look forward to seeing Amy and Lucy flourish in their new roles.”
