Derbion will be welcoming a new independent brand after announcing baby and children’s retailer Cariad Babi as the winner of its Hatch competition.
Hatch offers small business owners the opportunity to take their brand to the next level and open a store within the centre. The prize includes a rent-free store in Derbion for six weeks.
Established by Derbyshire-based entrepreneur Kia Roberts in 2019, Cariad Babi specialises in providing rear facing car seats and baby carriers that exceed safety standards.
Kia said: “Our vision is to build a community of parents that support, and feel supported by, other parents of Derbyshire.
“Being able to open a store within Derbion will help us take the next step up, as well as help grow our brand and network across the region.”
Beth McDonald, MD at Derbion, said: “For five years, our renowned Hatch competition has provided entrepreneurs from across the East Midlands with the chance to take the next step and open a physical store in a shopping centre.
“Cariad Babi impressed the judges with its commitment to excellent and dedication to supporting the needs of the local community, and we are confident that the brand will be a hit with our shoppers.”
