Sunday, December 22, 2024

Splendour Festival set to stimulate Nottingham’s economy with 2025 return

Splendour Festival is set to return to Wollaton Park in the summer of 2025, with more than 30,000 music fans set to join the party on 19th and 20th July.

The festival has welcomed acts including Noel Gallagher, Anne-Marie, Confidence Man, Sugababes, Craig David, Sam Ryder, The Vaccines, Becky Hill, Antony Szmierek, Madness and Rudimental to Wollaton.

Each year, the live music industry contributes billions of pounds to the UK economy, and the return of Nottingham’s largest outdoor event to the East Midlands is set to be a significant contributor in stimulating the economy in the area, with local hospitality, tourism and transport sectors all set to feel the benefit from the tens of thousands of travelling visitors and merry-makers from closer to home, as well as the direct investment in local services involved in the event, from crafts people, trades people and event specialists to cleaners and first aiders.

Claire Ward, Mayor of the East Midlands, highlighted the impact it is likely to have on the local economy, saying: “I can’t wait to see the city come alive again next summer! As one of the region’s most cherished summer events, Splendour not only brings incredible live music and entertainment to the beautiful grounds of Wollaton Hall & Deer Park, but also showcases the creativity and vibrancy of our community.

“Beyond the joy it brings to residents and visitors alike, Splendour plays a vital role in supporting our local economy—boosting our hospitality sector, providing a platform for local businesses, and contributing to Nottingham’s reputation as a destination for world-class events.”

Splendour is also known for supporting the region’s music scene each year, with emerging and established artists from across Nottinghamshire, Derbyshire and Leicestershire getting opportunities to perform in front of a festival audience.

Splendour’s relationship with local music charity, Nusic, has produced many of these “career highlight” experiences through the Future Sound of Nottingham competition, which gives even the very newest artists the opportunity to open the festival’s main stage.

Mark Del of Nusic said: “Every year Splendour gives Nottingham artists the chance to play the biggest stage of their career to date. No spin. No debate. That simple. From that start-of-career artist who opens the main stage via The Future Sound of Nottingham, to the ten to fifteen local artists Splendour embeds across the whole Festival line-up.”

Since 2008, more than 150 East Midlands artists have been given significant breaks by appearing at Splendour, including a notable headline appearance by Nottingham’s Jake Bugg, only two years after opening the acoustic Courtyard Stage.

The event has helped to shine a spotlight on regional talent coming out of the area, supporting the growth of individual artists while contributing to the growth of a healthy and flourishing local music scene, and encouraging the emergence of more acts. This in turn benefits local cultural and music businesses and helps to brand the city as a musical & creative place, further cementing the East Midlands as a key cultural hub and Nottingham a leading music city.

Megan Powell Vreeswijk, CEO of Marketing Nottingham and Nottinghamshire, said: “We’re thrilled to see Splendour Festival returning in 2025, now bigger and better as a two-day event.

“Splendour has become a cornerstone of Nottingham’s cultural identity, showcasing not only world-class acts but also shining a spotlight on our vibrant local music scene. Thanks to DHP Family’s incredible work, the festival brings major artists to our city, putting Nottingham firmly on the map as a hub for music lovers.

“What’s just as important is the platform it gives to local talent, offering opportunities for Nottingham-based artists to perform on larger stages, in front of bigger crowds, helping them build their careers.

“This festival is also a fantastic economic driver for the region, filling our hotels, restaurants, and supporting local traders. It’s a brilliant weekend for visitors and locals alike, with something for everyone, from major acts to family-friendly entertainment.

“Splendour truly embodies the spirit of Nottingham which is dynamic, diverse, and community-focused.”

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