Nottingham-based John Pye & Sons is preparing to field what it hopes is its best ever team for an annual Charity Shield Football match, with the goal of regaining the winners title to take the lead in games won since the Forever Stars charity fundraiser began in 2022.
With the teams currently tied at one win each, this year’s Charity Shield – at Wollaton Football Club on Sunday 13th October – has all the makings of a highly competitive game, says John Pye’s Head of Client Account Management UK & Europe, Tom Fiswick: “With each team having one victory under their belt, everything is up for grabs this year.
“The 2022 and 2023 matches were both fantastic, and while Forever Stars does have some strong players, I am confident we’ve got a great team this year. It’s a tough result to call, but I predict a 4-2 win for John Pye!”
The Forever Stars Charity Shield is one of several highlights of the charity’s packed programme of fundraising events marking Baby Loss Awareness Week (BLAW), an annual event, now in its 22nd year, which runs from the 9th to the 15th October.
Tom comments: “Baby Loss Awareness Week is incredibly important, providing an opportunity to bring people together as a community. It offers a safe and supportive space for anyone affected by pregnancy and baby loss to share their experiences and find comfort in knowing they are not alone.
“As such, Baby Loss Awareness Week is an important week of the year for Forever Stars, and we thought a football match between Forever Stars and John Pye would be an excellent way to bring people together while supporting the cause.
“I, along with many others at John Pye, have a long-standing connection with Wollaton Football Club and they generously provide their pitch and clubhouse free of charge for the Charity Shield.
“The main event is the football match and this kicks-off off at 1pm. Alongside, there will be plenty of fun activities for families, including raffles, food stalls, and penalty shootouts, making it a great day out for everyone!
“Ultimately, the day is all about raising awareness of baby loss and money for Forever Stars – the two matches to date have raised a combined £7000 total, and we hope to boost this already incredible total amount in 2024.”
Michelle and Richard Daniels created Forever Stars in May 2014 following the stillbirth of their daughter Emily on 19 December 2013. The charity is dedicated to supporting families living in Nottingham and the East Midlands who have suffered a stillbirth or infant loss.
All funds raised by Forever Stars during BLAW will go towards its 10th birthday campaign project, Supporting 1 in 4. Richard explains: “Ward A23 at Nottingham’s Queens Medical Centre is where around 10 families per day visit when they are having a miscarriage.
“The demands on the ward are huge but the resources for families are very limited, so we want to completely revamp their treatment rooms, garden and waiting room, as part of our 10 year anniversary, to reinforce our core values of supporting local baby loss families from hospital through to the community.”
Tom adds: “Although John Pye & Sons now operates throughout the UK, we are proud to be a Nottingham-based company, with our Head Office located in the city. Social value is at the core of our business, and we actively support numerous charities both in Nottingham and across the country.
“Forever Stars is one of our chosen charities, and is a remarkable local organization. The story behind its founding is deeply heartbreaking, but what Richard and Michelle have built, driven by their tragic loss, is truly inspiring. We are honored to support their incredible work in any way we can.”
“I thoroughly enjoy supporting Forever Stars, and the activities during BLAW are always brilliant,” he adds. “Since the partnership started my John Pye colleagues and I have supported various activities, from helping paint one of the rooms at the Serenity Centre at QMC, to volunteering at the Forever Stars Serenity Garden, donating raffle prizes and supporting the events during BLAW.
“Our team have got to know Richard, Michelle and the Forever Stars’ army of volunteers, and listened to their personal stories, the heartbreak they have gone through, and how they have turned this into a positive. The whole Forever Stars are inspiring, and it’s an honor to be able to play a small part in helping raise awareness and funding.”
Forever Stars’ full programme of events for BLAW 2024 is:
- Wednesday 9th October – Chasing Stars Quiz Night, Wollaton Sports Association
- Thursday 10th October – Cake Sale, Forever Stars Serenity Centre, QMC Nottingham
- Friday 11th October – Pink & Blue Day, and One Step at a Time 26-mile fundraising walk
- Saturday 12th October – Siblings Workshops and Plant a Pink or Blue Flower
- Sunday 13th October – Charity Shield with John Pye, Wollaton Sports Association
- Monday 14th October – Make Lemonade Comedy Night, Wellbeck Hall
- Tuesday 15th October – Wave of Light; light a candle at 7pm
