If you manage a website that sells products directly and wish you could generate more sales, you’re not alone. Lots of brand and e-commerce websites are in the same position – struggling to drive more traffic to the site, or convince enough of the existing website visitors to buy.
By embedding high quality product videos throughout your site, you can create a snowball effect sales boost – a positive feedback loop that not only converts many more visitors into customers, but also continually brings in more and more website traffic, greatly increasing the number of opportunities for sales conversions to occur.
The product videos, if they are high quality and persuasive, greatly boost the chance of a sales conversion. Plus, the very fact you have compelling product video embedded in your website is also a fantastic way to boost your Google search ranking (SEO) and win more organic traffic.
Google’s algorithm generally favours websites with high quality, relevant video embedded. That’s because the videos usually increase website visitor ‘dwell time’, i.e. they spend a longer time on your website before leaving, implying to Google that your website is a good fit for relevant searches. This gradually improves your search ranking over time, which leads to you receiving more organic website traffic.
This new traffic then watches your product videos as well, which increases their ‘dwell time’ – providing more evidence to Google that your website is highly relevant to certain search terms. This, in turn, then drives even more traffic to your site. It’s a positive feedback loop.
All these new website visitors are at a much greater chance of becoming customers, too, because the video itself – so long as it is to a professional standard that inspires customer confidence – will persuade many more people to buy.
This is what we mean by the snowball effect sales boost that high-quality product videos create. They not only greatly improve the chances of a sales conversion, but also – thanks to their SEO benefits – they continually build momentum in terms of creating more and more opportunities for that sales conversion to happen.
The snowball can keep getting bigger and bigger, to the point where if you sell products through your website, it becomes a no-brainer to embed professionally-crafted videos throughout your product listings – automatically increasing revenue with this simple action.
Specialist product video production companies can deliver the professionalism required, while also being able to demonstrate product features and functionality in a clearer and more compelling way as compared to showing only static images or making your own low-budget videos. This results in your potential customer having a lot more confidence and being much more likely to complete a purchase.
For more information visit www.glowfrogvideo.com/product
