Effective video marketing is only becoming more and more essential, so it’s important to do it well in 2025. Here are some key reasons why you should consider hiring a professional marketing video production company to promote your company effectively.
Brand image and reputation
Creating videos on a phone, low-budget camera, or without professional videography knowledge, will lead to amateur looking videos – which damages your brand image and reputation.
Conversely, a marketing video production company, such as Glowfrog, will create high quality videos that are more pleasing for customers to watch, enhance your brand credibility, and are ultimately more effective in achieving sales.
When you hire a marketing video production company you get the very best in lighting, image quality, specialist equipment, experience and understanding, audio quality, professional editing, and much more.
If you want your company to have a strong brand image and reputation, and you want to use videos within your marketing efforts, it is essential to hire a professional production company.
Cost benefit
You may think you’ll save money if you create videos on your own – but this actually costs you more in the long run. Similarly to the previous aspect, the damage this can do to your brand reputation can harm sales and ultimately cost a lot more overall than if you had hired a professional company to create much more enticing and higher quality marketing videos.
Great return on investment
Your ROI for this form of marketing will be determined by the quality of your videos and how effectively your message is conveyed. Let’s look at an example to illustrate the ROI you might achieve.
If the product or service being promoted sells for £30, and the promotional video is seen by 30,000 potential customers, just a 1% conversion rate from the video advert would create sales of £9,000. Assume roughly gross profit from that of £4,500. The professionally produced video might cost around £1,500 to create and promote. That’s potentially £3,000 gained, even on this relatively low-cost product.
Another example: Product sells at £50, video is seen by 50,000 potential customers, 0.8% conversion is £20k sales. £10k gross profit. Video creation and promotion around £2.5k. You’re left with around £7,500.
Of course, you may be promoting a higher or lower priced product/service, and you may convert more or fewer potential customers, so results vary – but you can usually generate a lot of extra revenue with a professionally-made marketing video.
Staying relevant
Over the last few years, there has been a 63% increase in the number of businesses that use video as their primary form of promotion.[1] If you aren’t keeping up with your competitors and staying relevant by posting slick, well-produced videos, your company is at a serious disadvantage.
Video is not only a great means to inform people about why they should buy your products or services, but you now actually need to be posting great videos to even get noticed amongst the competition. Don’t get left behind. To achieve high quality, you should really consider hiring a production company.
Boost your sales
Seeing your product in action, or a video about how your service works, makes potential customers much more likely to buy. Video is naturally much more enticing and engaging for a viewer, as compared with still images. Unsurprisingly, around 8 in every 10 professional marketing videos have a positive impact on conversion rates and sales figures.[3] In fact, your website visitors are over 80% more likely to buy after watching a high-quality promotional video.[4]
Effective time management
By hiring a professional marketing video production company, you can save a lot of time (and cost). You and your team’s time costs money. Not only can you free up your time and assign other tasks to staff, you will end up with much better quality and more effective videos, as compared to if you had your team create them using low-budget equipment and little videography knowledge.
Which video production company should I choose?
There are many to choose from but it’s wise to hire a video production company that specialises in video marketing and corporate videography, such as Glowfrog. This way, you know they have the skills necessary to do an effective job for your business. You can get an instant price estimate and find out more at www.glowfrogvideo.com.
Sources: 1. WyzOwl.com 2. TheSocialShepherd.com 3. G2.com 4. Wix.com
