Dunelm Group, the Leicester-headquartered homewares retailer, has seen a rise in second quarter sales.
According to a trading update for the 13-week period ended 28 December 2024, sales grew by 1.6% to £490m, in a challenging market.
It sees first half sales reach £894m, a 2.4% increase, with the business’s furniture categories performing particularly well. “We are pleased with this solid performance in a market which remained volatile,” Dunelm shared.
Nick Wilkinson, Chief Executive Officer, said: “We’re pleased with our performance in the first half; we are growing sales and volume, with customers again responding well to the value and choice we offer across our ranges.
“At the same time, we’ve made significant strategic progress across multiple initiatives which are helping us to improve our attractive, specialist offer and continue to gain market share. We have taken our first steps outside the UK with the acquisition of 13 stores in Ireland, opened our first inner London store in Westfield, and made further improvements to our online customer experience which is contributing to continued strong digital growth.
“As we move into the second half of FY25, we have successfully launched our Winter Sale which is being well received by customers seeking amazing value across a wide choice of relevant products for the colder months. As we navigate this challenging environment, we see even more opportunities to harness our unique business model, raise the bar on our proposition and fulfil our ambitions as The Home of Homes.”
