Friday, January 31, 2025

2025 Business Predictions: Marc Brough, CEO of Cubo

It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead. 

It has become something of a tradition, given that we’ve been doing this now for over 30 years.

Here we speak to Marc Brough, CEO of flex office provider Cubo.

As we move into 2025, the East Midlands economy is poised for cautious yet steady growth, underpinned by on-going investments in infrastructure, innovation, and regional collaboration.

The East Midlands offers substantial untapped potential for the flex office market. With hybrid working now firmly established as the norm, companies in the region are increasingly investing in high-quality, flexible workspaces that will meet their evolving needs and attract and retain top talent.

Over the past 12 months we have seen more corporates pivot towards decentralisation to improve accessibility and work-life balance for employees. We see this trend continuing in 2025, with the demand for vibrant, collaborative environments also remaining strong amongst the regional offices of larger firms, high-growth startups and growing SMEs.

Nationally, the flex office sector will continue to evolve in 2025, with demand driven by businesses prioritising flexibility, scalability, and premium amenities. Economic uncertainty has reinforced the need for flexibility in property strategies, prompting businesses to move away from long-term leases in favour of flexible, cost-effective solutions.

This trend is expected to accelerate, with companies seeking to optimise space utilisation while providing employees with inspiring environments that support productivity and well-being.

Sustainability will remain a priority. Occupiers are increasingly drawn to workspaces that align with their ESG commitments, favouring energy-efficient buildings with sustainable design and operations.

Cubo’s commitment to sustainable practices and high-quality design ensures we remain ahead of the curve in delivering the spaces that not only meet but exceed client expectations.

Cubo members benefit from access to co-working spaces at all Cubo locations nationwide. This flexibility enables them to conduct business more efficiently and makes their work lives more convenient and hassle-free.

Looking ahead, innovation will also play a key role in the flex office market, with smart building features and enhanced connectivity all enabling occupiers to create smarter, more efficient workplaces.

As Cubo expands its footprint across the UK, our focus will remain on creating dynamic environments that foster collaboration, creativity, community and growth.

By continuing to anticipate market trends and adapt to evolving client needs, Cubo is uniquely positioned to lead the charge into this exciting new era of work.

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