Friday, February 28, 2025

Grosvenor Leasing rebrands to align with fleet industry shifts

Grosvenor Leasing has rebranded and adjusted its strategy to address evolving business fleet needs, focusing on sustainability, flexibility, and technology-driven solutions. The company’s research highlights a growing demand for digital fleet management tools and a preference for maintaining personal customer service alongside automation.

Key industry trends include increased fleet management outsourcing as dedicated fleet roles decline, rising complexity due to ESG and compliance requirements, and changing work patterns influencing travel habits. Younger, tech-savvy drivers prioritise zero-emission transport and expect app-based mobility solutions.

Grosvenor is expanding its services beyond traditional vehicle leasing to include mobility solutions such as car sharing, e-bikes, scooters, and last-mile delivery options. The company also enhances its digital systems to improve automation and service integration while maintaining direct customer engagement.

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