Shirebrook-based Frasers Group has formed a strategic retail partnership with GMG, a global retailer, distributor and manufacturer of international and home-grown brands across sport, lifestyle, health and beauty and more, as it continues its international growth plans.
GMG has a strong presence in the Gulf, North Africa and Southeast Asia, where it’s a key distributor and operator of Nike stores as well as its home-grown multi-brand sports retailer, Sun & Sand Sports, among others.
The new partnership will facilitate Frasers Group’s expansion in the Gulf and Egypt, with its retail expansion plan, targeting 50 new Sports Direct store openings across the Gulf and Egypt over the next five years. The first year of the partnership will see the introduction of five new stores in the region.
Michael Murray, CEO of Frasers Group, said: “GMG is an unrivalled retailer in the region, operating and distributing an incredible portfolio of global brands in markets where we see real growth potential, particularly in sports and lifestyle.
“By leveraging GMG’s scale, deep retail expertise and market knowledge, our partnership will support the growth of our Sports Direct brand in the Gulf and in Egypt.”
Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “Our collaboration with Frasers Group represents not just a key milestone but a strategic expansion that underscores our commitment to redefine the sports arena across all markets in which we operate in.
“By introducing Sports Direct, a flagship brand in the industry, we are further positioning ourselves as a dominant force within the retail sports industry. At GMG, with over four decades of experience, we are committed to use our expertise in providing the best choices for quality products.
“We are uniquely positioned to integrate and scale Sports Direct’s presence successfully, bringing it closer to our consumers and crafting unparalleled sports retail experiences”
