Jackie Key, founder of Nottingham-based digital marketing agency Key Principles, is marking her 20th year in business with a different kind of milestone — the finish line of the London Marathon.
As part of her celebrations, Jackie will be running the iconic 26.2-mile race on Sunday 27th April to raise funds for Cornwall Hospice Care, the charity that supported her mother during her final days.
What started as a personal challenge has since turned into a collaborative community effort, with a number of Key Principles’ clients and suppliers stepping in to sponsor her training campaign.
To mark the occasion, Jackie and the Key Principles team were joined on the Nottingham Embankment (a key training route) along with some of Jackie’s sponsors, and a celebration cake bearing the number 20 — complete with logos from her supporters and, of course, a slice missing in honour of her marathon ‘carb loading’.
“This year felt like the right time to do something different,” said Jackie.
“Twenty years in business is a huge milestone, and I wanted to do something that made a difference beyond the day job. “When the opportunity came up to run for Cornwall Hospice Care, I jumped at it.”
Jackie founded Key Principles in 2005 after leaving a marketing agency she co-owned.
The business has since grown to serve a loyal client base across sectors including legal, automotive, manufacturing and ecommerce. Known for its flexible working ethos and practical, results-focused marketing support, the agency is proud of its collaborative client relationships — many of which span more than a decade.
Jackie added: “The support from our clients and partners has been amazing. Those that have offered sponsorship have had their logos printed on my T-shirts and on the cake, which is a lovely way to carry them with me on the journey — even if most of them wisely chose not to join me on the long runs!”
All funds raised from Jackie’s marathon run will go to Cornwall Hospice Care. The charity provides specialist care to terminally ill patients and their families, with two hospices in the region.
The main sponsors are Key Principles and The Student Lodge, with supporting sponsors of The Business Engine Room, Castle Associates, Kingswood Residential Investment Management, PrintCo, Pristine Commercial Cleaning Services and Wilson Browne Solicitors.
