Blue Light Card, the discount service for the NHS and Emergency Service community, has appointed Alidad Moghaddam as its new Chief Executive Officer.
Blue Light Card was founded by Tom Dalby and Steve Denny in 2008, with a mission to save its members money as a thank you for what they do for others. Tom and Steve will be taking advisory positions within the Leicester business, whilst remaining as board members of Blue Light Card and Trustees of the Blue Light Card Foundation.
Alidad, who was previously on the leadership team at Trainline, has a proven track record of driving growth and innovation in the digital space. He brings years of experience in various leadership positions at high-growth consumer focussed technology companies.
Speaking on his appointment, Alidad said: “I’m excited to be a part of a company which focuses on giving back to those who tirelessly serve our communities, by helping them save money and manage their cost of living.
“I look forward to helping shape the company’s growth strategy, expand its partnerships with leading brands, and enhance its value proposition for its members.
“I will also continue to nurture our reputation as a great place to work by fostering a culture of gratitude, respect, and mutual support across colleagues, members and partners.”
Tom Dalby, former CEO, said: “Both Steve and I couldn’t be prouder of how far Blue Light Card has come over the last fifteen years.
“The staggering savings and experiences that we continue to deliver for our members are true to our original mission and are a testament to the dedication of the talented people we have been working alongside since we started out.”
