The Midlands CBI has bolstered its regional team with the appointment of a new associate director – who aims to help the region’s businesses navigate a path through the current economic challenges to renewed prosperity.
Nicola Adams has worked across a number of different industries, and has spent the past eight years in trade associations primarily supporting the UK’s DIY, housewares, electrical and footwear sectors.
She brings extensive experience in account management, recruitment, business support and event management.
In her new role, Nicola will work closely with CBI Midlands director Richard Blackmore and member businesses to advance the CBI’s ambitions for economic growth, regional prosperity and social equality, as laid out in its strategic vision Seize The Moment.
Regional priorities will include action to boost skills, increase investment and drive infrastructure improvements.
Nicola Adams, CBI associate regional director for the Midlands, said: “It’s been a turbulent few years for business with COVID-19, Brexit and now a growing cost-of-living crisis as inflation rises and energy costs soar. Long-term challenges around levelling up and transitioning to net zero also loom large.
“I’ll be working closely with businesses across the Midlands to not only help them overcome these challenges but also to make the most of the opportunities in front of them too.
“We’re at a crossroads in the economy, and the decisions we take in now will define our future for years to come. I’m committed to enabling businesses to seize the moment and create an even more thriving Midlands economy.”
Richard Blackmore, CBI Midlands director, said: “I am thrilled Nicola has joined the CBI team; she brings a wealth of experience to the role, and her knowledge of the Midlands’ strengths and challenges means she is well equipped to support our members to achieve their ambitions.
“Businesses across the region have faced a tough time over the past two years, but the CBI’s Midlands team stands ready to help them bounce back from these challenges and plot a new trajectory towards a prosperous, equitable and sustainable future.”
