Steve Noel has been appointed as US General Manager, a strategic role designed to lead the expansion efforts of hot tub manufacturer Superior Wellness in the United States.
Steve previously held key roles in distribution and operations, including as Senior Operation Manager at Target Corp., where he managed operations across over 100 Target stores in the Southeast. Additionally, he spent seven years with Sleep Number Inc., overseeing essential functions in manufacturing, warehousing, and distribution. This extensive experience equips him well for his new role at Superior Wellness, where he will be instrumental in establishing and leading the company’s facility in Cameron, South Carolina.
Steve said: “I could not be prouder or more excited to join the Superior Wellness team, especially as part of launching the facility in Cameron. I’m thrilled to help build something sustainable here in the States that will drive the company’s growth for years to come. We have a beautiful facility in South Carolina that will soon be a showcase for excellence.”
In his new role, Steve will focus on building a strong foundation in warehousing and distribution at the Cameron facility, setting the stage for long-term operational excellence and sustainable growth.
Gareth Ward, Global Sales Director, added: “We are thrilled to welcome Steve to the US team. His operational expertise and leadership experience are invaluable assets as we expand our presence in the US. I look forward to working closely with Steve as we drive Superior Wellness forward.”
