Leicester-based B2M full-service agency, CWA, has appointed Dan Holdsworth as Account Director within its Account Management team.
Holdsworth brings a wealth of experience from a career that spans digital marketing, brand communications, and client-side leadership roles. His background includes working as Digital Marketing Manager for Derby County Football Club, two years as an Account Director at Linney Create, and serving as Head of Marketing at RST Moto.
Most recently, Holdsworth was Brand Communications Manager at TravisMathew (Callaway Golf), where he managed major brand and product campaigns across multiple markets.
The appointment of Holdsworth is the latest step in a period of strategic growth for the long-established international agency.
This year CWA has bolstered its team with high-profile appointments across key areas, including David Leatham, at the beginning of the year, as Media and Communications Director, followed by Sam Ard as Media and Communications Manager, Mariam Malik as Media and Communications Executive, Tracey Whiskens as SEO Lead, Carl Perkins as Business Development Director, and Adam Spencer as Junior Artworker.
Nicola Adams, Managing Director at CWA, said: “This year has been a transformative one for CWA, as we continue to build a team of outstanding professionals who strengthen our capabilities and enhance the agency services we offer. I’m really pleased with all of the appointments we’ve made during 2024.
“We’re on track for very big 2025. Dan’s appointment is an important part of that journey… His diverse experience and strong track record in managing campaigns and building brand presence are a perfect fit for CWA and our ambitions as an agency. He’s settled in brilliantly already and I’m excited to have him onboard.”
Holdsworth said: “I loved the background and long established history of CWA, but I was equally impressed by the strategic vision for the future outlined by Nicola. It’s exciting to join the agency at such an exciting time and I’m already enjoying the experience, including reaching out to my connections across many different sectors.”
