Nottingham-based digital workflow firm Intoware has appointed a new marketing manager to support the next phase of its growth. Elenor Gordon joins from Ochiba Business Solutions, an SAP Business One reseller, where she was marketing manager for seven years.
In her new role, Elenor Gordon will lead Intoware’s marketing and brand activities as it continues to expand its global client base, reseller partnerships and develops its digital work-instruction platform, WorkfloPlus that empowers the frontline workforce through ‘connected working’.
Elenor Gordon brings to the role more than 25 years of delivering strategic marketing campaigns for businesses, of which 14 years were working within the technology and software industries using her creative skills to deliver business growth. At Ochiba Business Solutions she was responsible for targeting various markets including manufacturing, marine, energy, construction and aerospace.
Her career began at Kingston Business Communications Ltd, where she split her time between the IT and marketing departments. It was there that she realised the importance of technology for operating successful marketing operations and the value of bringing a logical approach to problem solving that she has used throughout her career.
Intoware’s Chief Executive Officer, Keith Tilley, said: “We are delighted that Elenor is joining us at this time of rapid growth. The business landscape has changed dramatically since the pandemic, we have seen significant growth as businesses have accelerated their adoption of smart digital workflows to deliver more agile and cost-efficient industrial operations. Elenor’s experience and marketing knowledge will no doubt cement our market position and help maximise new opportunities.”
Elenor Gordon added: “Intoware has led the way in digital workflow innovation, opening up new markets by helping clients to reap the benefits of digital connected working. I’m pleased to be joining Intoware at this time, it already has an impressive client list and great reputation, so I’m looking forward to building its brand through a powerful mix of both the analytical and creative sides of marketing.”
