A Leicester-based family-owned plastic packaging manufacturer has appointed a new Business Development Manager to support its strategy to diversify into new markets.
Measom Freer has appointed Craig Edwards to the role of Business Development Manager to help drive strategic growth and generate new business within the chemical market.
Craig brings a wealth of industry experience to the business having previously worked at plastic packaging manufacturer Faerch UK, and more recently, packaging distributor Pont Packaging.
As part of his role, Craig will be responsible for shaping strategy and product development to generate new business in the chemical market with a focus on sectors such as janitorial and car care.
Craig will also work closely with the production team to roll out a ‘On Time in Full’ inventory service to customers. The new offering will provide customers with ‘their allocated’ products as and when they are needed, with manufacturing to replace stock as it’s taken, reducing order fulfilment times.
Craig Edwards said: “I am delighted to join Measom Freer. During my career I have sold packaging in a number of different materials, but for me, plastic is the sustainable material I am most passionate about.
“My experience working for both a manufacturer and distributor has provided invaluable experience and I’m looking forward to working with the team to break into new markets and position Measom Freer as the leading manufacturer of plastic packaging in the UK.
“I was attracted to Measom Freer because of its family culture and values. It’s a very hands-on role and I enjoy having the opportunity to work with all areas of the business from design to production to deliver excellent service.”
Measom Freer Production Manager Ben Freer added: “We are excited to have Craig on board, who has fit right in with our close-knit team. He has made great progress with our sales and marketing strategy, especially on our focus of expanding our share of the industrial and chemical market.
“Craig has brought with him a different perspective of the industry, which has been invaluable in many of the projects the company is currently involved in.”
