Pet Treats Wholesale, a natural dog treat manufacturer based in Burton-upon-Trent, has been sold to Stockholm-based The Nutriment Company.
Pet Treats Wholesale was launched in 2011 in response to a gap in the market to provide high-quality natural treats for dogs.
Under the leadership of Dominic Jolivet and Louis Jolivet, the business produces more than 150 products and serves more than 2,000 retailers across the UK and Europe from its Burton-upon-Trent manufacturing facility.
The sale to The Nutriment Company will enable Pet Treats Wholesale to accelerate its growth plans, access a broader range of customers, both in the UK and across mainland Europe, continue to scale its operations through investment in its manufacturing facilities, and enhance its product offering.
For The Nutriment Company, the deal is the latest in a series of recent acquisitions and aligns with their strategy to continue building a premium, natural pet food business with a footprint across Europe.
Following the sale, Dominic Jolivet, director and founder, has now exited the business, with Louis Jolivet, director, remaining in the business as part of its leadership team.
An advisory team at Evolve Corporate Finance advised Pet Treats Wholesale’s owners, led by director, David Lee and partner, David Neate, and supported by associate, Harry Ferguson.
David Lee, director at Evolve Corporate Finance, said: “Pet Treats Wholesale has experienced remarkable growth since its launch in 2011, becoming one of the UK’s leading manufacturers of high-quality natural dog treats.
“Under the stewardship of Louis, the company has a strong track record of product innovation and deep expertise in the pet food industry across both wholesale and retail markets.
“Pet Treat Wholesale was seeking a partner to help drive further growth, and we are thrilled they have found the ideal partner in The Nutriment Company and to have advised Dominic, Louis and the team on the sale.”
Louis Jolivet, director of Pet Treats Wholesale, added: “We are thrilled to join The Nutriment Company and look forward to working with the entire team as they continue their impressive journey.
“As a key treats and chews manufacturer within the group, we see this as a significant opportunity to scale our operations, enhance our product offerings, and share our expertise with the team. We had a fantastic experience working with David Lee and David Neate at Evolve.
“Throughout the process, the team was extremely diligent and gave us all the support we needed to keep growing our business while working through the transaction. We are excited for what is next.”
