Derby-based IT and telecoms support company, Link ICT has appointed Keith Smith as Sales Manager in order to grow its presence in the SME sector.
Link ICT already has a well-respected reputation for providing IT Support Services to the education sector where its sales proposition includes providing an IT engineer on site on a set day and time to resolve IT problems and ensure end users enjoy the best experience.
The appointment of a Sales Manager follows the company’s recent move to new offices within Pride Park and a strategic plan to significantly increase the number of IT support retainers with East Midlands businesses.
Keith, who lives in Derby, holds an MPhil in Leadership & Coaching, an MA in Communication Science, a Postgraduate Diploma in Business Administration, and a BCOM in Marketing.
He has a Diploma in Modern Applied Psychology and various certificates, including Counselling Skills, Digital Marketing, Sales Mastery, and Strategic Sales Management to his CV. During his career, Keith has held leadership positions where he’s built and nurtured high-performing teams and developed strategic initiatives that deliver measurable success.
His previous experience includes Chief Sales Officer for software provider d6 Group, where he led a team of over 70 professionals, significantly increased global sales revenue from £12m to £33m and expanded international market presence. As National Sales Manager at training provider Pearson, he developed and implemented strategies that achieved consistent annual growth, driving revenue from £110m to £174m over six years.
Link ICT Managing Director Mark Fryers said: “Our business recently celebrated its 20th anniversary, and as part of our ongoing strategy of progressive growth our aim is to increase our portfolio of companies in other sectors that rely on IT to operate profitably. Keith has an impressive track record in sales and his leadership skills will be a great asset to the management team.”
As Sales Manager at Link ICT, Keith will be working closely with SME clients to understand their unique ICT needs and provide tailored solutions that enhance their operations and overall efficiency.
Commenting on his role Keith said: “A key part of my role will be to develop and execute strategic initiatives, ensuring that we continue to deliver exceptional service and strengthen our position as a trusted partner for SMEs. I’m especially looking forward to collaborating with our clients, helping them unlock their potential and achieve their goals.”
He added: “I was drawn to Link ICT because of their incredible values, which align closely with my own, and their exceptional service offerings. It’s clear that they genuinely care about their clients, and this is reflected in the outstanding feedback they receive.
“Knowing that I can contribute to a company with such a strong reputation and passionate team is incredibly exciting. I’m confident that my experience in team leadership and strategy development will enable me to make a meaningful impact.”
Outside of work, Keith is deeply passionate about psychology and leadership, and enjoys socialising to build connections, share experiences, and learn from others. Keith has also served as a volunteer firefighter and believes the role helped to develop his courage and teamwork skills, whilst also teaching resilience, empathy, and the value of stepping up when it matters most.
