Friday, February 28, 2025

Finedale Foods acquires historic George Adams 1910 brand

Finedale Foods has acquired the intellectual property of the George Adams 1910 meat products brand, following its collapse in January and the closure of its Lincolnshire manufacturing site. Production will resume at Finedale’s facility in Norfolk in the coming weeks.

The acquisition includes the brand’s trademark, recipes, and other non-physical assets. George Adams 1910, known for its pies, sausage rolls, and Scotch eggs, supplied the retail and food service sectors across the UK.

Finedale Foods, which also owns the Frank Dale Foodservice and Deli Santé brands, sees the acquisition as a strategic fit that expands its production capabilities. The company specialises in ready-to-eat pastry and meat products, serving private labels and its brands.

The George Adams 1910 range will now be produced at Finedale’s BRC-accredited site in Norfolk. The company aims to build on the brand’s 113-year heritage.

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