Frasers Group has signed a new distribution deal with MAP Active to expand its Sports Direct brand into five new South Asian markets: India, the Philippines, Thailand, Vietnam, and Cambodia. The agreement also strengthens Sports Direct’s presence in Indonesia.
The partnership builds on Frasers’ existing relationship with MAP Active, a region’s leading sports and fashion distributor. The move aligns with Frasers Group’s strategy to accelerate international growth and tap into emerging markets with strong demand for sports retail.
Frasers CEO Michael Murray highlighted the long-term growth potential in these markets. At the same time, MAP Active’s Group CEO, V.P. Sharma, emphasised the collaboration’s role in enhancing brand engagement and customer experience in the region.
