Freshcut Foods, a long-standing supplier of plant-based ingredients to the food industry, has rebranded as Natural Innovations as part of a strategic shift toward deeper research and product development investment.
The Nottingham-based company, which has served food manufacturers, global food service operators, and recipe box firms for over twenty years, is repositioning itself to help B2B partners stay ahead of evolving consumer preferences.
Under the new name, Natural Innovations will continue to develop tailored, chef-led ingredient solutions, while doubling down on innovation in natural, plant-based products. CEO Matt Wood described the move as a “natural evolution” to support future growth and showcase the company’s expanded R&D capabilities.
The company’s previous work includes designing kitchen-ready ingredients and menu innovations for leading restaurant chains and retailers. The rebrand is intended to communicate better the firm’s forward-looking role in the food supply chain while retaining the service and quality standards on which it has built its reputation.
