Leicestershire-based e-bate Limited has been acquired by ebate Software Limited.
ebate Software Limited was formed from Evolved Ideas, a provider of bespoke software development, technology consultancy, and staff augmentation services.
Founded in 2019, e-bate Limited established itself in the rebate management industry, offering software solutions that help organizations across various sectors, including automotive, pharma, retail, and construction, to manage complex and high-value rebate programs.
The acquisition is not just a merger of two companies, as with the acquisition ebate Software Limited is forming a partnership with Enable, the rebate management platform. This strategic alliance aims to revolutionize rebate management, making it more modern, efficient, focused on financial outcomes, and overall more data-driven.
Colette Wyatt, CEO of Evolved Ideas and an original founder of e-bate Limited, said: “This is an exciting milestone for Evolved Ideas, and for the rebate management industry. In acquiring e-bate Limited, we’ve ensured that the company’s customers will continue to receive a high level of service. And in partnering with Enable, we are bringing about extensive technical capabilities and ensuring firm financial foundations.”
Andrew Butt, founder and CEO of Enable, said: “We’ve created this partnership with Evolved Ideas, and indeed have invested financially into its success, in order to add additional value for rebate strategists. Rebate management is undergoing a transformative shift due to advancements in technology, and this is leading companies to work together to drive additional innovation and set new standards for the industry.
“Enable’s acquisition of Profectus’s Rebate Deal Management arm in 2022 is representative of this, and so is our recent announcement of AI-based analytics for rebates. Followed now with this strategic partnership with Evolved Ideas, we are taking a significant step forward in our mission to enable trusted trading relationships where companies serve customers better together using the best incentive there is — rebates. By combining strengths, we are not just enhancing service delivery but actively shaping the future of the industry.”
