A consumer electronics start-up, founded by a Loughborough graduate, is close to completing their third investment round to launch sports earbuds.
Tom Jelliffe, founder of Tzuka, has already closed two previous funding rounds, as well as raising over £115k in grants. This has enabled Tzuka to engineer a prototype with “never-before-seen durability, achieving a world-first impact (IK) rating for earbuds.” In addition to Bluetooth, the earbuds have an on-board audio storage system, with space for 60 hours of music or podcasts. Users can workout without the need for a phone and can even listen whilst underwater.
Of Tzuka’s current investment round, £190k has already been raised, with a target of £240k to enable the earbuds to be launched. Tom has attracted investment from Loughborough alumni and Wilkinson Future – the family-owned investment fund of the well-known high street retailer.
“I’m so proud of what the team has achieved, overcoming the challenges over the past two years,” said Tom, who at one point, with all his savings invested in Tzuka, painted the house of an electronic engineer in return for professional advice. He added: “These earbuds are a true Loughborough collaboration with input from the University’s innovation, engineering and sport communities.”
Professor Claudia Eberlein, Loughborough University’s Dean of Science and innovation lead, said: “Tzuka is a great example of how Loughborough supports students throughout their entrepreneurial journey to build sustainable businesses. I wish Tom every success and look forward to Tzuka adding value to the University’s world-class sports cluster to drive innovation and economic growth.”
