Shirebrook-based Frasers Group has acquired online fashion retailer I Saw It First.
The business, which today has over 5 million consumers, has rapidly grown its digital presence since launching in 2017.
Frasers said it “looks forward to integrating I Saw It First” and that the business will “benefit from the strength and scale of Frasers Group’s platform and from the integration with Frasers’ recently acquired business, Missguided.”