Premier Events, a full-service event agency, has acquired PYTCH, an event production and technology company. This strategic acquisition marks a significant milestone for both Premier Events and PYTCH, as they join forces to create an “industry-leading, fully integrated, full-service event agency.”
Based in Leicester, Premier Events’ headquarters are equipped with over 30,000 pieces of AV equipment, multiple studios, a specialist woodshop and the firm employs a team of 40 professionals across seven key event service departments.
Ben McCarthy, Managing Director of Premier Events, said: “This acquisition is a major milestone for both Premier and PYTCH and a step forward in our mission to become an industry-leading, fully integrated, full-service event agency.
“Building on our strong organic growth in recent years, this partnership will help power our growth plans for 2025 and beyond.”
Johnny Palmer, founder of PYTCH, said: “After 25 years of being in the live events industry, I am delighted to announce that Premier Events have acquired PYTCH. They are a great fit, and Premier will manage the PYTCH brand, clients, and key staff moving forward.
“I am super excited to see how Ben and the team grow their larger operation, and I will remain available to support them in any areas required in the foreseeable future.”
The integration of PYTCH brings expanded benefits for clients of both companies. By combining Premier’s established strengths in AV production, event and delegate management, and creative services, with PYTCH’s cutting-edge technology, clients can expect a streamlined experience with access to a wider range of innovative solutions.
“We are excited to welcome PYTCH into the Premier Events family,” added McCarthy. “Their talent and technology perfectly complement our services and will enable us to deliver even more value to clients. This acquisition strengthens our roots as a premier AV provider and positions us to drive that area of our business forward.”
