Leicestershire e-commerce retailer, The Kid Collective has acquired Scandibørn, a supplier of Scandinavian inspired children’s toys, interiors and accessories, from Findel Education Ltd, for an undisclosed sum.
The acquisition marks a significant milestone in The Kid Collective’s strategic expansion in the nursery sector.
“We are so excited to welcome Scandibørn to The Kid Collective family,” said Laura Davies, Founder and CEO of The Kid Collective Ltd. “This acquisition represents a pivotal moment in our journey of growth within the industry, and we look forward to leveraging our expertise to continue to provide the Scandiborn community with products we know they’ll love!”
The acquisition of Scandibørn, and its established customer base, will enable The Kid Collective Ltd to broaden its e-commerce portfolio, and reach a wider audience. Scandibørn
will continue to offer a range of purpose-led gifts, childrenswear, maternity products and interior accessories for newborns through to toddlers, while The Kid Collective maintains its roots in play, for toddlers and the early years category.
Chris Mahady, CEO, Findel Education Ltd, said: “We are extremely pleased to have found
Scandibørn a great new home with The Kid Collective, where it will become part of a fully focused online retail consumer business.
“As part of the recent change in business ownership of Findel with the recent acquisition by Manutan, this decision has been made to ensure Findel focuses resources, time and attention on its B2B core education brands which are its area of expertise.”
