Wednesday, October 30, 2024

Sales rise at Dunelm as profits move ahead of expectations

Sales are on the up at Dunelm, the homewares retailer, according to a trading update for the 13-week period ended 29 June 2024 (Q4) and for the full year (FY24).

The business reported a strong final quarter, with sales growth of 5% to £399m, with good performance from both store and digital channels.

Meanwhile, total sales for the year of £1.7bn grew by 4% versus the prior year, and pre-tax profits are expected to be slightly ahead of current market expectations (£200m).

Dunelm’s new store opening programme is also on track, with six new stores opened in FY24, including one relocation.

Nick Wilkinson, Chief Executive Officer, said: “We delivered another strong performance in Q4, with continued volume-driven sales growth across both store and digital channels. Amidst ongoing consumer caution, our unrelenting focus on value and choice means the Dunelm proposition has continued to resonate with customers, and we saw both full-priced and discounted lines trade well during our summer sale period.

“Throughout the year, we grew sales and continued to exercise tight cost control in an environment of high inflation. Our strong gross margin performance means we now expect our FY24 profit before tax to be slightly ahead of expectations.

“Going into FY25, we have a significant opportunity ahead of us. We are finding quality sites for new stores, and are increasingly confident in our smaller format stores. We are also continuing to invest in both our digital offer and wider operations to support further market share gains.

“However, we will need to maintain strong operational grip given ongoing wage inflation. Notwithstanding the continuing uncertainty in our markets, we’re both excited and confident in our plans.”

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