UNiDAYS, the Nottingham-based student affinity network with over 20m members worldwide, has acquired Student Identify, the Indian digital student verification provider.
The acquisition will provide UNiDAYS, which works with over 800 global brands, with the tools and local market insight to make a marked step-change and reward more of India’s fast-growing student population.
The acquisition comes during a period of heightened growth for UNiDAYS which, after launching in India last year, predicts it will have 2.5m Gen Z members in India by the end of the 2022/23 financial year.
Launched in 2019, Mumbai-based Student Identify is an automated digital verification technology built to address the specific challenges of the India market.
By integrating Student Identify, UNiDAYS will deliver a more seamless experience to students, while giving global brand partners access to this highly valuable market in India.
Josh Rathour, founder and CEO of UNiDAYS, says: “We’re delighted to welcome Student Identify to UNiDAYS. Integrating Student Identify’s verification capabilities with our own proprietary technology will enhance our global verification solution, meeting the specific needs of the fast-growing India market and delivering a better verification experience for members and brands. Having them on board will help drive the UNiDAYS offering in India to new levels.”
Armaan Vananchal, co-founder of Student Identify, says: “Students are extremely important consumers and in today’s digital India, they are influencing purchase decisions like never before. We are thrilled to join hands with UNiDAYS and extend rewards to a new legion of customers via UNiDAYS’ advanced solutions and brand partners. This is a big moment for students in India – exciting times ahead!”
