Weetabix Food Company, the Northamptonshire-based breakfast brand, has acquired Lacka Foods Ltd, owners and manufacturers of ŰFIT, the ready-to-drink high-protein shake brand.
The all-cash deal, backed by Post Holdings, unites two of the UK’s market leading food and drink businesses and unlocks growth opportunities for Lacka Foods both in the UK and in international markets.
The two firms will operate separately, with the Lacka Foods management team continuing to run the business and drive growth in the fast growing high-protein RTD market.
Austin Bailey, founder and Managing Director of Lacka Foods, said: “Securing investment from a like-minded British business and family favourite such as Weetabix is a transformational step in the Lacka Foods story, and will help accelerate our pace of growth in a rapidly expanding category both here in the UK and internationally.”
