£1 billion in support announced for businesses most impacted by Omicron
Grant writing service merges with Loughborough counterpart
Work to start on next stage of Midland Main Line electrification
Consultation launched on proposed Workplace Parking Levy in Leicester
- Over 400 high-quality electric tram-like buses by 2030, running on 25 Mainline services across city neighbourhoods, and five express Greenline commuter services linking six park and ride sites.
- Giving buses priority on key routes to ensure they run regularly and frequently, using tickets which can be used across different bus services, and featuring real-time bus information.
- Affordable bus fares with discounts for elderly, disabled, young and unemployed people and the ability for all travellers to get the ‘best fare’ on any journeys across the city.
- A comprehensive network of cycleways linking existing city centre routes to local neighbourhoods.
- Investment in the railway station to ensure good regional and national connections and to build on the £22m of funding recently secured to revamp the station.
2022 Business Predictions: Heath Roberts, Operations Director at Axess Systems
easyJet and Rolls-Royce to collaborate on future aviation sustainability research
New institute of technology will lead the UK’s digital and green revolution
Pandemic rattles East Midlands business confidence – again
First phase at Nottingham trade park fully let
Innovative new skills research
Manufacturing activity strengthens, but stock adequacy hits another record low
Senior associate at Ashby property consultancy voted Midlands chair of key industry association
Dates announced for Leicestershire Innovation Festival 2022
Agency MD reacts to impact of interest rate rise and outlook for 2022
Purpose Media Managing Director, Matt Wheatcroft, reflects on the impact of the interest rate rise and looks ahead with some useful insights for 2022.
When asked what they think about the current economic and political landscape there are no doubt plenty of business owners saying “it’s tough” – except most are probably using a much stronger expletive instead of ‘tough!’ The rise in mortgage interest rates is already leading to a more cautious approach from banks towards borrowing and credit limits which in turn will impact both commercial and personal customer spending. Couple this with the stresses of the employment market and the clouds of perfect storm are already forming. Problems getting staff for roles in retail, logistics, food and drink and healthcare have been repeatedly highlighted, but the same issues are happening within the marketing profession as businesses battle to retain customers and market share. The demand for people with specialist digital marketing skills and experience and the salaries being offered has gone sky high – in fact, it’s gone to another galaxy! Companies which had already embraced digital marketing strategies within their marketing toolkit wanted more – and those who previously thought them unnecessary realised that lockdowns, store closures and people working from home required radical changes to their marketing approach. Businesses have been forced to make changes in order to counteract the loss of in-store and face to face interactions and the brand profile lost from traditional sponsorship or advertising at empty venues. Those affected have simply had to embrace the use of websites to sell online or offer click and collect services, as well as use email marketing, social media and digital PR in order to communicate with customers. Consequently, the battle for talent to meet this demand means that not a day goes by when marketing agency bosses don’t hear reports of a team member getting a call from a head hunter. If the combination of these dynamics adds to the likelihood of inflation (which I think it will), I fear there is a risk is that employees who jumped ship for inflated salaries might find themselves the first casualty when their new employer looks to rationalise their overheads – regardless of industry sector. So my advice to those looking to jump ship is to really consider if the grass really is greener on the other side? Would it be a better long term option to show a little bit of loyalty and stand by your current employer – particularly if they’ve treated you fairly over two of the worse years you will probably ever have experienced. As a business our saving grace has been the fact Purpose Media did everything to protect the financial and mental well-being of our staff has strengthened employee and client relationships. Also, a key part of our recruitment strategy has been to develop and nurture a good proportion of our talent by offering apprenticeships. The fact we can offer a structured career path has helped create a great place to work and lots of loyalty and many apprentices progress to be part of the senior management team. Offering these opportunities also gives me a lot of personal satisfaction as it is this generation of learners who has been most impacted by the last two years.Digital marketing agency wins helicopter filming contract in Swiss Alps for refrigeration company
The video production team from Derbyshire-based full service digital marketing agency Purpose Media has won a contract to film and photograph the delivery by helicopter of a refrigerator to a remote location in the Swiss Alps on behalf of global commercial refrigeration company, True Manufacturing.
Over the last 4 years Purpose Media has been helping the company develop its UK and European marketing strategy and has successfully launched its new brand message and communication strategy to establish True’s ‘Passion for Cold™’.
Day one of the contract in Switzerland involved filming True products in use in a commercial bakery, a commercial kitchen and a busy restaurant. The final day of the project involved filming and photographing the delivery of a refrigerator by helicopter to a restaurant in a remote location in the Alps.
Olga Beck, Marketing Manager EMEA at True Refrigeration, said: “The team at Purpose Media went above and beyond for us and we cannot thank them enough for their hard work across two intensive days. They project managed their time perfectly to scope out the scene and plan each day’s filming. The finished film and photography is something quite extraordinary and has certainly helped to demonstrate True’s ‘going above and beyond’ brand values.”
Claudio Davanzo, Creative Director at Purpose Media, said: “This was an incredible experience for the team. We’ve gone from working next door to the Peak District to filming in the Swiss Alps. There were challenges with the weather, but the team managed to get the shots they needed, and I’m pleased to say the end product is a triumph. Our team have certainly shown their versatility on this project.”