- Proactively pitch topics before they think of them.
- React pronto when they request expertise.
- Do s*d all and hope and then moan about not being asked to the dance.
Take a look in the (Daily) Mirror to see how being the media expert can power your profile: By Greg Simpson, founder of Press for Attention PR
Greg Simpson, founder of Press for Attention PR, helps you position yourself as an expert in the media.
Ever wondered how to position yourself as an expert? Or, perhaps more importantly, why? It comes down to trust.
Now, a lot of people do get this and that is why they tend to hire me. Positioning via profile. However, I also get a lot of people asking me why the media never asks them for their opinion and instead relies on what they see as “The Usual Suspects.”
They think this is “unfair” or that the media is being lazy, or it is a closed shop. Nonsense. Just consider how busy a journalist is. They get email pitches that run into the THOUSANDS every week. This means that they are unlikely to start merrily seeking new contributors until they are good and ready (and on a deadline).
So, you have three choices:
“An excellent platform to recognise excellence and innovation within Leicester’s construction industry” – the East Midlands Bricks Awards 2024
With nominations set to close in less than a month for the East Midlands Bricks Awards 2024, Leicester businesses are being encouraged to enter the prestigious event.
Mike Denby, Director for Inward Investment and Place at Invest In Leicester, said: “The East Midlands Bricks Awards are an excellent platform to recognise excellence and innovation within Leicester and Leicestershire’s construction industry.
“Invest in Leicester is proud to support the awards and encourage our partners and businesses to participate and enter. By celebrating achievements, the awards will inspire future developments, ultimately benefiting local communities and the economy.”
A key event in the business calendar, showcasing the exceptional work of the region’s property and construction industry, the East Midlands Bricks Awards will take place on Thursday 3rd October, at the Trent Bridge Cricket Ground (4:30pm – 7:30pm).
Revealing the winners in a glittering awards ceremony, the evening also offers time to establish new connections with property and construction professionals from across the region, and hear from keynote speaker Paul Southby.
Nominations for the annual event are open, and now is the ideal time to make your submissions, ahead of the deadline – Thursday 5th September.
To nominate your (or another) business/development for one of our awards, please click on a category link below or visit this page.
Tickets can now be booked for the 2024 awards event, click here to secure yours.
Taking place in the Derek Randall Suite at the Trent Bridge Cricket Ground on Thursday 3rd October, from 4:30pm – 7:30pm, connect with local decision makers over nibbles and complimentary drinks while applauding the outstanding companies and projects in our region.
Attendees will also hear from keynote speaker Paul Southby, partner at Geldards LLP, chair of the Advisory Board to Nottingham Business School, chair of Broadway independent cinema, trustee of Clean Rivers Trust, chair of Nottingham Partners, board member of Marketing Nottingham and Nottinghamshire, and former High Sheriff of Nottinghamshire.
Dress code is standard business attire.
Thanks to our sponsors:
Award categories include:
- Most active agent
- Commercial development of the year
- Responsible business of the year
- Residential development of the year
- Developer of the year
- Deal of the year
- Architects of the year
- Excellence in design
- Sustainable development of the year
- Contractor of the year
- Overall winner (this award cannot be entered, with the winner, and recipient of a year of marketing/publicity worth £20,000, selected from those nominated for the event’s other awards)
Nominations end Thursday 5th September
Tickets can now be booked for the 2024 awards event, click here to secure yours.
Taking place in the Derek Randall Suite at the Trent Bridge Cricket Ground on Thursday 3rd October, from 4:30pm – 7:30pm, connect with local decision makers over nibbles and complimentary drinks while applauding the outstanding companies and projects in our region.
Attendees will also hear from keynote speaker Paul Southby, partner at Geldards LLP, chair of the Advisory Board to Nottingham Business School, chair of Broadway independent cinema, trustee of Clean Rivers Trust, chair of Nottingham Partners, board member of Marketing Nottingham and Nottinghamshire, and former High Sheriff of Nottinghamshire.
Dress code is standard business attire.
To be held at:
State-of-the-art veterinary education facility finalised at University of Nottingham ahead of new academic term
The newly built small animal clinical teaching building at the University of Nottingham’s Sutton Bonington Campus has reached completion, allowing the university to double its intake for related courses.
Called the Sir Peter Rubin Centre for Veterinary Education, the detached single storey facility has been designed by Nottingham-based architecture practice CPMG. The £3 million project showcases standout elements including glulam framing to support the university’s net zero carbon strategy – keeping embodied carbon to a minimum through the choice of engineered wood beams.
In a bid to support the university’s aim of bridging the skills gap currently facing the veterinary industry, the state-of-the-art facility includes a full practice, space for general teaching, along with spaces for both small animals and larger livestock.
Additional expert design considerations include an increased focus on hygiene throughout, due to the animal and veterinary care activity the space is set to be used for.
Alex Walker, associate and project lead at CPMG said: “Seeing this project come to fruition, with the facility now finalised and ready for the next intake of students, is incredibly rewarding as a Nottingham-based business.
“Following our appointment in March 2021, we’ve continued to grow our relationship with the university, working closely in reliable and timely manner to ensure the finalised practice is fit for purpose, made even harder during times such as the pandemic.
“Utilising both the internal and external design, it’s great to see how this building is already at home next to the other facilities across the campus.
“The final result truly showcases some of the best elements of architecture, adaptability and project management, and it is a notch in our belt that we are very proud of at CPMG, as we continue to demonstrate our expertise in the private sector and education sector.”
The finalised project has achieved a BREEAM rating of ‘Excellent’, as well as exceeding RIBA’s targets for embodied and operational carbon. After a nomination, the project was shortlisted within the public sector category for the RICS Awards.
Professor Gary England, Foundation Dean of the School of Veterinary Medicine and Science at the University of Nottingham, said: “We are delighted that the Sir Peter Rubin Centre for Veterinary Medicine is complete. This facility will enable us to further provide state-of-the-art facilities to our ever-growing number of students.
“This new space is also another step towards helping us to fulfill our ambition in bridging the postgraduate skills gap currently facing the veterinary sector across the UK.”
Alongside CPMG, the project team included main contractor RG Carter, structural and MEP engineers Arup and landscape architects, Ares Landscape Architects
Former Toyota vice president takes up key role with new business school
The University of Derby has appointed Marvin Cooke, former Executive Vice President for Manufacturing at Toyota Motor Europe, as its Professor of Enterprise.
Professor Cooke, who takes up his role on 1 September, will lead on Industry Engagement – a strategic priority for the University – and drive forward employability, enterprise and business development as the University prepares for the opening of its new city centre-based Derby Business School building in 2025.
Members of the Derby Business School research team are in the World-Ranking top 2% scientist list, created annually by Stanford University, and Professor Cooke will play a key role in supporting academic teams across the University in delivering impactful industry engagement and research.
He said: “I am honoured to join the University of Derby and its high-performing, rapidly expanding business school.
“This is an exciting opportunity to contribute to the University’s efforts to foster an entrepreneurial spirit among students. The role will not only allow me to contribute to the University’s learning and teaching strategies, but to also support research teams and foster professional practice-based collaborations with academic, industrial and government entities.”
Professor Cooke’s 40 years’ industry experience – including 33 spent at Toyota – means that he has a deep knowledge and understanding of business leadership at an executive level that can be applied to students at the University of Derby.
He said: “My experience in a fast-paced, high-tech global environment across many European countries means that I understand the importance of students acquiring both academic and practical skills to prepare for their future careers.
“My aim is to bridge the gap between theoretical learning and practical application, helping students see how University knowledge translates into real-world scenarios, thereby enriching their educational journey.”
Professor Kamil Omoteso, Pro Vice-Chancellor and Dean of the College of Business, Law and Social Sciences, said: “We are delighted to have Professor Marvin Cooke on board.
“Marvin is a highly qualified seasoned executive with an exceptional record of radically transforming manufacturing operations at C-Level; raising standard, optimising operations and driving efficiencies.
“He brings with him more than three decades of experience in strategic leadership, business development, cross-border stakeholder management and innovation.
“Professor Cooke will work with colleagues to support the University’s industry engagement efforts, particularly in the areas of business support for growth, efficiency, innovation and talent development.
“He’ll work on collaborative research, knowledge exchange and executive education, and joins the University of Derby as we prepare to move into our new state-of-the-art building that has been designed as a gateway for businesses.”
Family-run day nursery group in Nottingham sold
Specialist business property adviser, Christie & Co, has sold Hollies Day Nurseries in Nottingham to a major, expanding group.
Established for over 30 years, Hollies Day Nurseries is a family-run group of five day nurseries located across Sherwood, Arnold, Mapperley, and West Bridgford.
All settings enjoy either ‘Good’ or ‘Outstanding’ Ofsted ratings and have a strong emphasis on using natural materials and nature-based play, incorporating the Reggio approach into their curriculum, and delivering Forest School sessions provided by qualified Forest School leaders. All the nurseries are run under management with long-serving staff teams and the support of a head office function.
The group has been owned by Andrew and Becky Pike for the last 32 years. Following a sales process handled by Jassi Sunner and David Eaves at Christie & Co, the group has been purchased by Kids Planet Day Nurseries, which now owns over 200 nurseries across the UK.
Andrew and Becky Pike, former owners of Hollies Day Nurseries, say: “Hollies has been a part of our lives for 32 years and growing from one to five nurseries has been an incredible journey, making the decision to sell extremely difficult. We knew Kids Planet was the right team to take it forward as our work ethic and ethos are closely aligned.
“We recognise the value of having a progressive team with a focus on quality and we found this to be the case in our very first meeting with Kids Planet. We are going to miss our dedicated and loving team. We wish them, the children and families every success and a wonderful future.”
Clare Roberts, CEO at Kids Planet Day Nurseries, says: “I am delighted to welcome Hollies into the Kids Planet family, growing our presence in the Nottingham area. Hollies’ focus on inspiring learning environments is closely aligned with our own approach and we look forward to working with the teams and families moving forward.
“This acquisition takes Kids Planet over 200 nurseries, a milestone we can be proud of, and a testament to the dedication of our people, who have grown and developed alongside the business over the past 16 years.
“Our core values have remained consistent and embedded in our day-to-day work, and I would like to say a huge well done and thank you to everyone who has been on this journey. I look forward to the exciting future ahead for Kids Planet.”
Jassi Sunner and David Eaves at Christie & Co say: “When provided with the opportunity to bring to market an absolutely stellar group of nurseries in Nottingham and perhaps even some of the best in the East Midlands as a whole, we were excited to see the competitive tension unfold.
“Hollies is a shining example of both excellent childcare that parents seek out across the city but also a fantastic employer who really nurtures their staff. Drew and Becky have really enhanced the group from the Pike family legacy by adding settings as well as refurbishing regularly across the very first settings.
“This super-competitive process is a fantastic example of the confidence in the market and the desire for high-quality assets in the sector. We are absolutely delighted for both Drew, Becky and their wider family, and wish them all the best with their travel plans and a well-earned break!”
Hollies Day Nurseries was sold for an undisclosed price.
£30m Automated Distribution and Manufacturing Centre gets go-ahead
Ashfield District Council’s Planning Committee has given the green light to plans for a world-class distribution and manufacturing skills centre in Ashfield.
The Automated Distribution and Manufacturing Centre (ADMC) is the Council’s flagship project from their £62.6 million Towns Deal.
The plans for the ADMC, which will sit on Lowmoor Road, Kirkby, have ambitions to ignite the adoption of automation and advanced manufacturing in business across the region. This will drive productivity and bring more high skilled jobs to Ashfield.
The centre will work with businesses on how technology can help them, enable them to test how things could work within their own business and train their staff on how to use and maintain automated systems.
The broader site will be a £100 million+ technology park development attracting inward investment and creating higher economic growth opportunities for the residents of Ashfield.
Cllr Matthew Relf, Ashfield District Council’s Executive Lead Member for Growth, Regeneration, and Local Planning, said ahead of the approval: “The ADMC is a hugely exciting project for the Ashfield, the benefits of which will be felt for generations to come. Businesses small and large will be able to free up their staff from mundane tasks to focus on the interesting so we can have productive businesses offering well paid jobs.
“The ADMC will also attract further investment into Ashfield due to its size and state-of-the-art facilities, creating a legacy of industry, technology, and innovation. The economic benefits of this project are incredible and will allow the Council to unlock the District’s true potential. This is all part of our broader regeneration strategy to make Ashfield a fantastic place to live, work, study, play and visit.”
Marketing Nottingham & Nottinghamshire encourages businesses to celebrate their successes by entering the East Midlands Bricks Awards 2024
As the East Midlands Bricks Awards 2024 draw closer, and with nominations set to close in less than a month, Marketing Nottingham & Nottinghamshire is encouraging entries.
Megan Powell Vreeswijk, Chief Executive of Marketing Nottingham & Nottinghamshire, shared: “The property industry, construction, and regeneration, quite literally lays the foundations for any city to thrive and grow.
“The East Midlands has a strong heritage in the property industry and after a few years of the industry booming, with countless cranes in the sky in Nottingham, I would urge any business to recognise their achievements and celebrate successes from across the region, by submitting applications for the East Midlands Bricks Awards.”
A key event in the business calendar, showcasing the exceptional work of the region’s property and construction industry, the East Midlands Bricks Awards will take place on Thursday 3rd October, at the Trent Bridge Cricket Ground (4:30pm – 7:30pm).
Revealing the winners in a glittering awards ceremony, the evening also offers time to establish new connections with property and construction professionals from across the region, and hear from keynote speaker Paul Southby.
Nominations for the prestigious event are open, and now is the ideal time to make your submissions, ahead of the deadline – Thursday 5th September.
To nominate your (or another) business/development for one of our awards, please click on a category link below or visit this page.
Tickets can now be booked for the 2024 awards event, click here to secure yours.
Taking place in the Derek Randall Suite at the Trent Bridge Cricket Ground on Thursday 3rd October, from 4:30pm – 7:30pm, connect with local decision makers over nibbles and complimentary drinks while applauding the outstanding companies and projects in our region.
Attendees will also hear from keynote speaker Paul Southby, partner at Geldards LLP, chair of the Advisory Board to Nottingham Business School, chair of Broadway independent cinema, trustee of Clean Rivers Trust, chair of Nottingham Partners, board member of Marketing Nottingham and Nottinghamshire, and former High Sheriff of Nottinghamshire.
Dress code is standard business attire.
Thanks to our sponsors:
Award categories include:
- Most active agent
- Commercial development of the year
- Responsible business of the year
- Residential development of the year
- Developer of the year
- Deal of the year
- Architects of the year
- Excellence in design
- Sustainable development of the year
- Contractor of the year
- Overall winner (this award cannot be entered, with the winner, and recipient of a year of marketing/publicity worth £20,000, selected from those nominated for the event’s other awards)
Nominations end Thursday 5th September
Tickets can now be booked for the 2024 awards event, click here to secure yours.
Taking place in the Derek Randall Suite at the Trent Bridge Cricket Ground on Thursday 3rd October, from 4:30pm – 7:30pm, connect with local decision makers over nibbles and complimentary drinks while applauding the outstanding companies and projects in our region.
Attendees will also hear from keynote speaker Paul Southby, partner at Geldards LLP, chair of the Advisory Board to Nottingham Business School, chair of Broadway independent cinema, trustee of Clean Rivers Trust, chair of Nottingham Partners, board member of Marketing Nottingham and Nottinghamshire, and former High Sheriff of Nottinghamshire.
Dress code is standard business attire.
Thanks to our sponsors:
To be held at:
Unlock innovation funding with Streets’ new grant consultancy service
Streets Chartered Accountants has launched a new service to help businesses unlock innovation grants.
Streets Chartered Accountants, a leading top 40 accountancy practice, is thrilled to announce the launch of its dedicated innovation grants consultancy service. Headed by Chris Parkhurst, who brings over a decade of experience in securing game-changing funding for companies across various sectors, this new service aims to empower businesses in their innovation journeys.
Why innovation grants matter
The UK offers a wide array of grant programs to support businesses at different stages of their innovation projects. These grants can significantly boost research and development (R&D) efforts, turning cutting-edge ideas into reality. With a dynamic and ever-evolving grant landscape, staying updated on the latest opportunities is crucial. Streets Chartered Accountants is committed to ensuring clients access the most relevant and beneficial programs tailored to their innovation goals.
Comprehensive grant consultancy
Streets Innovation’s primary focus is providing comprehensive funding solutions for its clients, including R&D Tax Credits, Patent Box, and Creative Industry Tax Reliefs (such as Film Tax, Video Game, Exhibition, etc.).
With the addition of its new grant’s consultancy, it aims to become a one-stop shop for all aspects of the funding process. The consultancy focuses on UK government grants, including Innovate UK, offering funds ranging from £25,000 to £2 million for various projects. From identifying the most suitable programs to crafting compelling applications, the firm’s team are on hand to guide clients every step of the way.
Expert insight
Commenting on the launch of the service Chris Parkhurst said: “I am really excited to be launching this service with Streets. Our combined expertise will allow us to support our clients in finding the best funding opportunities and curating effective grant strategies, maximising their chances of success in competitive funding competitions.”
“We understand that every client and project is unique. Our consultants work closely with clients to develop customized strategies that enhance their chances of success,” Chris adds. “Leveraging these grants can significantly reduce R&D costs and accelerate innovation efforts.”
Leadership perspective
Daniel Jones, Tax Partner and Head of Streets Innovation, shares his vision for the new service.
“At Streets Innovation, our primary focus is providing comprehensive funding solutions for our clients. Our expertise spans R&D Tax Credits, Patent Box, Creative Industry Tax Reliefs, and now, Grants. Having Chris join our team has bolstered our offering to clients. I have seen firsthand how accessing the right funding can benefit clients’ innovation projects.”
Daniel continues: “There are many misconceptions about the eligibility of claiming R&D Tax Credits and Grants simultaneously, but they should work in unison to maximize benefits. By using these funding options together, businesses can significantly reduce their costs and accelerate their innovation efforts. We are excited to expand our services and provide even greater support to our clients. Our goal is to simplify the process and ensure businesses can fully leverage available funding opportunities. We believe that combining our expertise in various funding avenues will enable our clients to achieve remarkable growth and success.”
Beyond grants: R&D Tax Credits and more
While not a grant, R&D Tax Credits offer significant tax relief to businesses investing in research and development. Companies can reduce their Corporation Tax or receive a cash payment based on their R&D expenditure. Streets Innovation also specializes in Patent Box and Creative Industry Tax Reliefs, providing a holistic approach to funding.
Working with Streets’ specialist R&D tax team, the firm provide comprehensive advice on eligibility and the submission of R&D Tax relief claims. Combining these services with the new grant’s consultancy ensures clients receive the maximum benefit from all available funding opportunities.
Get started today
Discover how Streets Innovation can drive your R&D and Grants success. Visit the website or contact Chris Parkhurst at Chris.Parkhurst@streets.uk or Daniel Jones at Daniel.Jones@streets.uk to start your journey today.
See this piece in the August issue of East Midlands Business Link Magazine here.
Major student accommodation development completes at The Island Quarter
The latest phase of The Island Quarter is ready to open its doors with the construction completed at Winfield Court – the site’s 693-bed student accommodation phase which will open to students in September for the 2024/25 academic year.
Experienced Nottingham student accommodation provider Fresh will manage the student scheme on behalf of The Conygar Investment Company, following the conclusion of construction work by Bowmer+Kirkland and dressing by Leonard Design Architects.
Amenities for students in the new facility include high-level sky lounges that offer projected views across the city and private courtyard spaces that will provide the opportunity for working, socialising, dining and exercising.
Christopher Ware, property director at The Island Quarter, said: “With Nottingham home to two outstanding universities attracting students both nationally and internationally, Winfield Court will be a thriving student community with high-quality housing while they study in the city.
“This phase is an example of the highest quality student accommodation available and will be an excellent addition to The Island Quarter with plenty of entertainment, relaxation and future employment opportunities for them.
“We look forward to working the first students to Winfield Court as part of our opening ceremony event later this month in partnership with the team at our Binks Yard and Cleaver & Wake restaurants.”
Following the planning submission in February for a further 383-space student block built on the Manvers Road side of the 36-acre site, The Island Quarter could eventually be home to more than 1,000 students from the University of Nottingham and Nottingham Trent University.
Mark Cordin, head of division (central) for Fresh, said: “The completion of Winfield Court marks the beginning of a vibrant student community at The Island Quarter.
“With its exceptional amenities and thoughtful design, complemented by our award winning Be wellbeing programme, Winfield Court will provide students with more than just a place to live – it offers a dynamic and welcoming environment for learning, socialising, and thriving. Nottingham is a flourishing student city.”
The student accommodation will support The Island Quarter’s plans for intergenerational living across the site, which include future plans for rental apartments and family housing on site.
Christopher Ware, property director at The Island Quarter, said: “With Nottingham home to two outstanding universities attracting students both nationally and internationally, Winfield Court will be a thriving student community with high-quality housing while they study in the city.
“This phase is an example of the highest quality student accommodation available and will be an excellent addition to The Island Quarter with plenty of entertainment, relaxation and future employment opportunities for them.
“We look forward to working the first students to Winfield Court as part of our opening ceremony event later this month in partnership with the team at our Binks Yard and Cleaver & Wake restaurants.”
Following the planning submission in February for a further 383-space student block built on the Manvers Road side of the 36-acre site, The Island Quarter could eventually be home to more than 1,000 students from the University of Nottingham and Nottingham Trent University.
Mark Cordin, head of division (central) for Fresh, said: “The completion of Winfield Court marks the beginning of a vibrant student community at The Island Quarter.
“With its exceptional amenities and thoughtful design, complemented by our award winning Be wellbeing programme, Winfield Court will provide students with more than just a place to live – it offers a dynamic and welcoming environment for learning, socialising, and thriving. Nottingham is a flourishing student city.”
The student accommodation will support The Island Quarter’s plans for intergenerational living across the site, which include future plans for rental apartments and family housing on site.
Lubrizol employee takes on world’s toughest triathlon in aid of Motor Neurone Disease charity
Derbyshire dad-of-two Paul Robinson is taking on the world’s toughest triathlon next month to raise vital funds for Sam Perkins’ Motor Neurone Disease (MND) research fund charity: Stand Against MND – with a swim across the English Channel just one third of the ordeal.
Only 58 people have ever managed to complete the Enduroman Arch to Arc triathlon so tough it has been dubbed “in the realms of the unthinkable” by Derby sports expert Dean Jackson, owner of Huub, whose wetsuit technology has helped some of the world’s top athletes win gold, and is supporting Paul’s challenge.
Paul, who works as a strategic marketing manager for science company Lubrizol, is this September taking on the huge feat which kicks off with an 87-mile run from Marble Arch in London to Dover, followed by a swim across the English Channel – in itself one of the world’s toughest endurance challenges – followed by an 181 mile bike ride from Calais to the Arc de Triomphe in Paris.
To top things off, Paul is attempting the challenge without a wetsuit – which only six people taking part in the Enduroman have ever achieved.
He’s undertaking the mammoth triathlon in aid of Sam Perkins’ Fifty50 MND campaign Stand Against MND charity which has so far raised more than £270,000 to fund vital research into the brutal, aggressive disease.
Former triathlete Sam was diagnosed with MND in 2019 aged just 37, and he now uses an eye gaze device voice box to communicate. Inspirational Sam has managed to raise huge funds through launching his current Fifty50 fundraising campaign in October 2023, which highlights the fact that there is a 50 per cent chance of dying within the first two years of being diagnosed.
Yorkshireman Paul said he was inspired to sign up for the Fifty50 challenge having been a fan of former Leeds Rhinos rugby player Rob Burrow, who died in June 2024 from Motor Neurone Disease.
Fitness fanatic Paul has previously swum the channel, on the last occasion raising thousands for Rainbows Hospice in Loughborough, and has decided to take on the phenomenally tough Arch to Arc having seen TV coverage about it some years ago.
He said: “I’ve taken part in triathlons since I was nine years old and I’ve swum the English Channel three times. Even if I wasn’t training for anything I’d still be doing five to ten hours of exercise a week because I love sport!”
Paul is busy training hard for the Enduroman, being put through his paces by sports experts at Loughborough University, and getting used to the cold waters of the English Channel with regular swims at Spring Lakes in Long Eaton. He is consuming a whopping 6,600 calories a day in order to make sure his body can withstand the extreme nature of the challenge.
“I’ve always liked a challenge,” he explained. “It’s not just the physical side of it, it’s the mental side. When you enter an event, you’re not sure whether you’ll finish which is when the mental side of it kicks in.
“I feel I’ve been very lucky in my life and I’m keen to raise money for charity. I wanted a local charity to raise money for and I grew up watching Rob Burrow in Rugby League. Sam Perkins was a local triathlete and it’s such a terrible disease – I just want to raise as much money as I can to fund research.”
As well as being supported with a donation by his employers at Lubrizol, Paul has been provided with extensive free kit by Dean Jackson at Derby-based Huub, who is a close friend of Sam Perkins.
Dean, who has recently been honoured with an MBE for his company, Huub, said he was delighted to support Paul’s incredible challenge in aid of a cause close to his heart.
He said: “I’ve been friends with Sam for a long time – he helped us get a grant which enabled us to conduct vital research and development, helping Huub become what it is today.
“This challenge that Paul is undertaking really stood out to us. What he is doing is in the realms of the unthinkable. It’s one of those challenges that’s so extreme that it just doesn’t come into your consciousness.
“There are some things that are hard and some things that are crazy – for me, this is borderline crazy. And what Sam Perkins is living through is enough to push you through the crazy. I’m seriously impressed with Paul! And without Sam’s help, Huub would not have been in the position it’s in today.”
Sam said he was blown away by Paul’s efforts to support MND research. He said: “I’ve done my fair share of triathlons but this does not even compare! It’s vital that we fund more research into MND which is why I’m so grateful to Paul and everyone who has signed up for my Fifty50 campaign.
“I hope people are inspired by Paul’s efforts and give generously. It will really help him get over that finishing line to know that he is helping raise money for this important cause.”
To support Paul Robinson’s incredible triathlon challenge, you can donate here: www.justgiving.com/page/paul-robinson-1708769374932
