- Leicester City Council
- Leicestershire County Council
- Federation of Small Businesses
- Institute of Directors
- East Midlands Chamber
- Make UK
- Leicestershire Business Voice
- Voluntary, community, and social enterprise sector
- Higher education sector
- Further education sector
- Leicestershire district councils
- Rutland County Council.
Leicester and Leicestershire Business Board meets for first time
MBO at East Midlands workplace consultancy Blueprint Interiors
PKF Smith Cooper welcomes new private client manager
Associate director appointed to lead MEC’s transport division
Alfreton business owner pays £13,511 after obstructing Environment Agency officers
The Environment Agency has successfully prosecuted a man for obstructing officers in the course of their duty at a site near Alfreton in Derbyshire.
At Southern Derbyshire Magistrates Court in Derby on 13 September 2024, Darren Lee Fretwell of Golden Valley Caravan Park, Coach Road, Alfreton was fined £2,239. He was also ordered to pay costs of £11,272. The case against the driver of a lorry which had failed to stop for officers was withdrawn. Fretwell, who is the landowner of Golden Valley Equestrian Centre and Golden Valley Caravan and Camping Park, admitted 2 charges of obstruction. The court was told that in August 2023 Environment Agency officers received information that waste was being tipped on land at Golden Valley Equestrian Centre, in Golden Valley near Alfreton. On 11 August 2023, an unmarked 8-wheel tipper lorry that had deposited waste on site failed to stop when instructed by an Environment Agency officer.Picture this – why “snapping something on the iPhone” is damaging your PR efforts: by Greg Simpson, founder of Press for Attention PR
1. Stop the Scroll (or the Toss)
We’ve all been there—eyes glazing over while scanning a mountain of emails or news alerts. A killer image can be your press release’s lifeline, that little jolt of caffeine that wakes up a weary editor. First impressions count, and let’s face it, our words aren’t always enough to get past the initial “meh” factor. A standout photo? That’s your ticket to avoiding the trash folder.2. Turn Words into a Story
Ever tried explaining something complicated without sounding like a textbook? It’s tough. That’s where creative photography steps in, giving your narrative a visual boost. It’s the “aha!” moment that helps people connect the dots—transforming your press release from a dry report into a story with soul.3. Journalists Need Love Too
Journalists, like the rest of us, appreciate when you make their lives easier. Give them a press release with a snazzy, relevant image, and suddenly, you’re their new best friend. Why? Because you’ve just saved them time. They’re more likely to pick up your story, and who knows, maybe even give it some prime real estate.4. Boost Your SEO Mojo
Ah, SEO—the three letters that make us all sound smarter at meetings. But here’s the kicker: press releases with images don’t just look better, they perform better too. Search engines are suckers for visual content, and so are social media platforms. That means more eyeballs, more clicks, and ultimately, more people reading what you’ve got to say.5. Branding, Darling
You know that feeling when your outfit just clicks, and you feel like you could take on the world? That’s what creative photography does for your brand. Consistent, high-quality images make your brand look sharp, professional, and like you actually know what you’re doing (even on those days when you’re faking it till you make it).6. Keep Up with the Cool Kids
Let’s face it—nobody wants to be that company still sending out black-and-white press releases in a full-color world. Visual communication is where it’s at, and if you’re not playing the game, you’re going to get left behind. Investing in creative photography ensures you’re keeping up with the times, even if you still secretly use a flip phone.7. The Gift That Keeps on Giving
Think of creative photography as the PR gift that keeps on giving. Those images aren’t just for one-time use. They can be repurposed for social media, presentations, or even next year’s press release. It’s like finding a pair of jeans that fits just right—you’ll keep reaching for them again and again.Conclusion
So, in a nutshell, if you want your press release to stand out, get noticed, and actually be read (and who doesn’t?), creative photography isn’t just an add-on—it’s your secret weapon. It’s the difference between blending in with the beige and being the dish everyone can’t wait to dig into. And if you’re anything like me, you’d much rather be the one serving up something that leaves a lasting impression. PS do I take my own spin doctor medicine? You bet I do. Me on GDPR? That’ll be a picture of me stuffing tins of spam into the Royal Mail chute. Me with a new medical aesthetics client, that’d be me on the treatment table. New South African client? Rugby shirts on, down to the local ground, snap close to 100 shots as we get a ball sailing through the air towards me or flying off his bare foot. Was it worth the effort? Every single one of those stories got used and shared. Could I have just done a “shaking hands” photo on my phone? Sure, but I won’t because I “think in pictures.” A former business journalist, Greg Simpson is the author of The Small Business Guide to PR and has been recognised as one of the UK’s top 5 PR consultants, having set up Press for Attention PR in 2008. He has worked for FTSE 100 firms, charities and start-ups and conducted press conferences with Sir Richard Branson and James Caan. His background ensures a deep understanding of every facet of a successful PR campaign – from a journalist’s, client’s, and consultant’s perspective.Get ready to celebrate the region’s property and construction industry at the East Midlands Bricks Awards 2024
Tickets can be booked for the glittering awards event here.
Attend to forge new contacts and see who takes home most active agent, commercial development of the year, responsible business of the year, residential development of the year, developer of the year, deal of the year, architects of the year, excellence in design, sustainable development of the year, contractor of the year, and overall winner. The overall winner of the East Midlands Bricks Awards 2024, sponsored by Blueprint Interiors, will also be awarded a grand prize – a year of marketing/publicity with Business Link worth £20,000. Chloe Sproston, Creative Director at Blueprint Interiors, shared: “We’ve been involved in the awards since 2019 either as an award nominee or a sponsor. We continue to be impressed with both the quality of award submissions, but also the event, which attracts the elite of our region’s construction and property professionals. “This year, we’re particularly excited to sponsor the overall winner category, further demonstrating our commitment to showcasing the very best talent in the region’s property and construction industry.”To be held at: