It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead.
It has become something of a tradition, given that we’ve been doing this now for over 30 years.
Here we speak to Kris Randall from leadership, digital learning and development consultancy Olano, which is part of Nicholas Associates Group, a high growth company offering apprentice to boardroom talent management solutions for SMEs through to international corporates.
Following a surge in digitalisation due to the pandemic, people’s concentration has dropped dramatically. In 2000 the average attention span of a human was 12 seconds but, this has now reduced to just 8 seconds.
This is likely to only shorten therefore, so will how people learn. Many companies have already moved to some form of online learning with Training Magazine finding that 88% of large companies use virtual training alongside other tools.
However, moving online does not guarantee information retention. With digitalisation increasing within companies, it is likely there will be a large transition over to video and animation, making text on the screen solely a support tool.
Covideo found that viewers retain 95% of a video’s message compared to only 10% if reading it in text. The demand for information to be condensed in a visual sense is in high demand.
Businesses rely on employees retaining information to develop and ensure they carry out their job role correctly.
With 65% of businesses currently finding that their platforms are not fit for modern workplaces, the move to adjust this is imminent. Video is short and informative and therefore with lower concentration levels video will be a necessity rather than a choice this year.
Our final prediction for 2022 is that there will be a sudden increase in animation providing a more reflective style of learning that has shown to be beneficial in the workplace.
