It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead.
It has become something of a tradition, given that we’ve been doing this now for over 30 years.
Here we speak to Luke Draper, Managing Director at IDT Limited.
It’s going to be tough next year, especially for small businesses due to them not having the resources that some of the bigger boys have.
We are working hard to try to help our SMB customers be more efficient and budget for the next 12/24/36 months. What does that mean in real terms? Having actual conversations with our customers, understanding their pain points and seeing how we can help.
Myself and James (Cartwright) as business owners put ourselves in our customers’ shoes to take the burden of IT and Comms away and ensure that we make the right decisions for them as well as us. We have never been a business that wants a quick win, or quick sale.
We are lucky with our industry; as silly as it sounds “everyone needs IT” and whilst that means there is plenty of business to go and get we don’t take it for granted. For our SMBs customers their IT is crucial as in many cases it differentiates them from their rivals and if a simple IT change or working practice can help them get a leg up or win a contract or tender then we have succeeded.
