It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead.
It has become something of a tradition, given that we’ve been doing this now for over 30 years.
Here we speak to Dave Atkinson, regional director for the East Midlands at Lloyds.
East Midlands businesses face a dynamic 2025, shaped by shifting global trends and regional strengths. Opportunities in reshoring and government defence spending are revitalising industries like advanced manufacturing and engineering, with firms increasingly focusing on supply chain security to reduce vulnerabilities and enhance resilience. These shifts also align with the region’s push toward adopting clean energy, offering a chance for businesses to lead into green innovation while meeting growing sustainability demands.
However, unlocking these opportunities requires addressing critical challenges. Productivity remains a cornerstone of business success, but achieving gains will demand investment in advanced technologies, such as AI and automation. For manufacturers, these tools will not only streamline operations but also enable smarter, circular designs that reduce waste and lower emissions.
Cybersecurity also looms as a significant focus, with businesses, particularly SMEs who may not have the resources or knowledge to protect themselves facing increasing threats. A robust approach to cyber defence is no longer optional but essential to safeguard operations and protect customer trust. And, as businesses across industries compete for expertise in AI, data analytics, and emerging technologies, greater success will hinge on cultivating and retaining skilled teams capable of driving innovation and adaptation.
In 2025, businesses in the East Midlands that embrace sustainability, leverage technology, and develop their workforce can thrive in an evolving economic landscape.
