Many businesses across the East Midlands find themselves in highly competitive markets where, no matter what type of advertising they try, it remains difficult to truly stand out and garner significant interest in their product or service without spending a fortune.
Often, however, this is because they are looking to relatively conventional strategies and ‘playing it safe’, without realising it.
For example, we see a lot of service businesses uploading a positive customer testimonial quote to their social media, which is extremely ‘safe’. The companies that really stand out have, at least at some point, differentiated themselves from their competitors by adopting unusual and counterintuitive advertising strategies – in other words, by making ‘bold moves’.
We know these types of articles tend to suggest some absolutely wild, unrealistic approaches – such as implementing augmented reality – but we’ll be steering well clear of such things. In this article, we look at three ideas which are practical, easy to integrate, and can help you to improve your advertising effectiveness and return on investment:
