Superior Wellness, the Chesterfield-based manufacturer and distributor of hot tubs and wellness products, has acquired the ongoing trading business of Portcril, a well-established Portuguese hot tub company.
This strategic move marks a significant milestone in Superior Wellness’s ambitious growth strategy.
With a robust network of over 500 partners worldwide, Superior Wellness is the parent brand of some of the best-selling hot tub, ice bath, and sauna brands, including Platinum Spas, AquaSolus, HEKLA, and Chill Tubs.
“We are incredibly excited to welcome Portcril into the Superior Wellness family,” said Rob Carlin, Managing Director of Superior Wellness. “Portcril has a strong legacy in the hot tub industry, and we look forward to working closely with José and Diogo, from the founding family and current Executive Directors of Portcril, to build on their success.
“This acquisition not only strengthens our product portfolio but also allows us to continue delivering exceptional products and services to our customers, with the addition of a European production facility and operating base to our global network of manufacturing and operational facilities.”
Gareth Ward, Global Sales Director of Superior Wellness, shared his excitement about the new European facility: “I’m thrilled to announce the acquisition of Portcril, the renowned European hot tub manufacturer!
“After spending time at their facility and working closely with their team over the past few months, I’m incredibly excited about this significant milestone for Superior Wellness. This acquisition represents a major achievement for all involved and marks a huge step forward for our company.”
As part of the acquisition, all 44 employees of Portcril will retain their full-time employment and have their continuing employment rights honoured.
José and Diogo Teixeira, the Executive Directors of Portcril, expressed their enthusiasm for the future: “Joining forces with Superior Wellness is an exceptional next step for us. We are confident that this partnership will allow Portcril to thrive for many more decades, and we are excited to be part of such a dynamic and forward-thinking company.”
