Superior Wellness, the Chesterfield-based hot tubs and wellness products firm, has established its first U.S. operation in Orangeburg County, South Carolina.
This £8.9 million investment marks a significant milestone in the company’s global expansion strategy, creating 35 new jobs and strengthening its commitment to serving partners and customers across the United States.
Located at 106 Logistics Drive in Cameron, the newly acquired 75,000-square-foot facility will serve as the company’s U.S. headquarters. It will streamline warehousing and logistics, provide faster service to U.S. partners, and act as a hub for spare parts and accessories.
Superior Wellness Managing Director Rob Carlin said: “This investment represents a significant milestone for Superior Wellness as we establish a strong foothold in the U.S. With the opening of Superior HQ in Cameron, South Carolina, we’re investing in the future of wellness while creating 35 new jobs for the local community.
“Our £8.9 million state-of-the-art facility will revolutionize our stock and logistics operations, ensuring faster service and greater support for our U.S. partners and customers. We’re thrilled to begin this exciting chapter and deepen our connection with the American market.”
Sales Director Gareth Ward added: “Our expansion into South Carolina demonstrates our unwavering commitment to providing exceptional service and innovative products to our U.S. partners.
“Working with over 100 partners across the U.S., this facility allows us to better serve them with shorter lead times and improved availability of our award-winning products. We look forward to building stronger relationships and growing together with the Orangeburg community.”
Orangeburg County Council Chairman Johnnie Wright welcomed the company, stating: “Superior Wellness’ decision to bring their U.S. headquarters to Orangeburg County underscores the incredible momentum we’re seeing in our region.
“Their £8.9 million investment will create 35 good-paying jobs, benefiting local families and contributing to our community’s economic growth. We warmly welcome Superior Wellness and look forward to supporting their success.”