Under the flagship umbrella of ‘Today’, East Midlands firm Ottr and five other brands which are backed by venture capitalist fund EFO Ventures mark a significant milestone in the micro-mobility industry.
Ottr, Frog, Leap, Element, MIXTE and White Fox will unite their expertise and resources to deliver a comprehensive end-to-end micro-mobility management service.
Reflecting on this groundbreaking merger, David Bothwell, the director and founder of Ottr, expressed his excitement, stating: “We at Ottr are now part of something much bigger than we ever thought possible. The team at Ottr should take stock of their amazing work completed, lessons we have learned together, and all in under two years.”
‘Today’ is driving the Mobility-as-a-Service (MaaS) revolution forward, with an initial offering of 1,500 vehicles in Nottingham (England), and currently expanding to Lisbon (Portugal) and Dublin.
Its commercial fleet consists of 8,000 vehicles made up of e-scooters, e-bikes, e-cargo bikes and e-mopeds. They are available for shared mobility operators, delivery companies, universities and consumer brands wanting white label solutions.
For Ottr, joining forces with ‘Today’ enables it to “leverage cutting-edge products, technology, and profitable business models across hardware and MaaS verticals.” This strategic integration safeguards Ottr from seasonality in shared mobility, allowing it to thrive by diversifying revenue streams and driving sustained profitability.
“Profitability is our focus, and covering the entire value chain allows us to thrive without dependency on a single revenue source,” explained Today’s co-founder, Sean Flood.
Looking ahead, the team is already in discussions about bringing more companies under the ‘Today’ brand.
