Barry Michael Aldridge, a fully chartered marketer, and head of marketing for Flotec Industrial Limited, a Loughborough-based SME manufacturer, has written and published a book which he has titled ‘Open-Minded’.
Having worked predominantly within the B2B sector for many years, Aldridge is well known both in industry and marketing’s professional networking circuit.
Barry explained the reason for publishing his book: “Earlier this year, I set myself a personal challenge of writing a book and ideally having it published before the end of 2022. I had been blogging ‘Open-Minded’ on LinkedIn so decided to continue with that theme and turn it into a book.”
Barry describes ‘Open-Minded’ as being ‘an A to Z of creative thinking’. In the book Barry works his way through the alphabet, thinking of words to act as a launch pad for creative thinking and discussion. Topics covered include marketing, technology and sociological matters.
“I explore neurodiversity in the book as well. I’m trying to support organisations like the Business Gateway in raising the profile of neurodiversity in the workplace so that all the skills that people with ADHD, Autism and other conditions have can be used productively at work with a few reasonable adjustments. The leftfield point of view that neurodivergent people bring to business can be a really powerful differentiating factor in improving processes and spotting opportunities to create new products.”
Barry concluded: “People have asked why I have written a book and the answer really is because I wanted to share my experiences, thoughts, and ideas. To hold a printed book in your hand and read through its pages with the knowledge that it is your very own work feels incredibly rewarding.”
Open-Minded – An A to Z of Creative Thinking is available to buy now on Amazon in digital, paperback, and hard copy formats: https://bit.ly/open-minded-the-book
