Leicester and Leicestershire Business Gateway have recruited a dazzling array of creative talent to help fashion and textiles businesses succeed in 2022.
Experts in photography, video, branding, digital marketing and websites will enable local businesses to attract new customers in a programme called SMARTUP: Create.
It’s no secret that the last two years have been very difficult for Leicestershire’s iconic fashion and textiles sector. As part of the ongoing support from the Business Gateway, a new one-day virtual event aims to help them showcase their products more effectively by using a range of media channels.
The SMARTUP: Create programme will enable beginners to understand how to create a brand using video and photography and promote it through digital marketing. It will also enable more experienced businesses to take their existing marketing activities to the next level; all with the aim of growing income for those businesses.
The agency So Very Creative is overseeing the programme which will be free of charge to participating businesses. Founder Ben Mainwaring explained: “We have some top-class people to share their expertise and provide practical guidance to fashion and textiles companies during the day.
“Award-winning Jack James is our video specialist, photographer Nick Freeman has many years shooting all styles from conceptual high-end couture to high street fashion. Web expertise is provided by Zaid Crowe who has 15 years’ experience. Fashion branding and marketing know-how comes from Charlene Bent, founder of the Ms Campbell styling solutions range. Charlene has worked with the X Factor, OK!, HELLO! and many other famous names.”
The event will run all day with sessions lasting approximately 50 minutes to an hour. At the end of the webinar section of the day, there will be a live case study Q&A session with a fashion business who will be outlining their own strategy for building their brand online.
The event is on 17 March 2022 10.00am-5.00pm and businesses interested in taking part should visit https://bit.ly/3KvMek6 or www.smartupdigital.uk/create
