Nottingham-based thought leadership specialist, Press For Attention PR, has been retained by Eudai Clinic to bolster its reputation as a doctor-led medical aesthetics specialist.
Eudai Clinic is based in Beeston, with clients across the UK and as far afield as the Channel Islands, seeking medically approved and accredited products and services to support healthier lifestyles, vitality and wellbeing.
It is led by Doctor Dimitri Vichas (Dr Dimi), a Harley Street trained medical aesthetics specialist who studied at the University of Nottingham and still works within the NHS in the city.
Eudai Clinic has been working with Press For Attention PR on safety campaigns as the warm weather entices sun seekers and has already benefited from national coverage after a controversial “DIY SPF” social media post was debunked and warned against by Dr Dimi.
Press For Attention PR has been retained to leverage Eudai Clinic and Dr Dimi’s personal brand and champion the need for regulation of the industry, as founder Greg Simpson explains: “Pop on any popular social media platform or ask ‘Dr Google’ and there are some very misleading and downright dangerous pieces of content that get into the media.
“It isn’t our job to police cyberspace but it is our job to help the media question such claims. There is a wider debate about regulation of the industry, which is crawling at a snail’s pace and that does not help those customers so for now, I am proud to be helping Dr Dimi to provide this critical advice and to offer balance and objectivity to the media.”
Dr Dimi, who specialises in all areas of medical aesthetics and longevity and is fully licensed to provide and use medical grade products, said: “From the subtle artistry of dermal fillers to the transformative effects of micro-needling, our treatments are meticulously designed to address specific concerns, ensuring that every patient receives a bespoke experience tailored to their unique needs.
“However, this is not the case across the board in our industry and as a doctor that is led by patient safety, we need to ensure the public knows the fact from the fiction. Some of it is harmless, it just won’t work, however bold the messaging or big the budgets. However, there is some advice that is simply dangerous and by working with Press For Attention PR I can be that trusted resource for an increasingly busy media that needs an expert opinion.”
