South Normanton-based Purpose Media’s pledged to reveal the best-kept secret amongst Derby’s heating engineers.
The company will use giveaways, competitions, incentives and social media adverts to raise awareness of city-based heating engineers S O’Brien Heating Solutions Limited from this autumn onwards.
The campaign is designed to help the company to grow its customer base by promoting its gas and LPG boiler maintenance service to householders and business owners in and around Derby.
Company boss Steve O’Brien said his firm’s history of working for other firms meant that, although it is so well-established and successful, relatively few people knew of it.
He approached Purpose Media MD Matt Wheatcroft for help, having previous collaborating on a number of charity golf days, including an event in June held to raise funds for this year’s Cairns Cup, disability golf’s equivalent of the Ryder Cup.
Purpose began by bringing the company’s website up to speed to ensure that it can process inquiries before devising its marketing campaign, which will include online advertising, literature and commercial partnerships with Marketing Derby, The East Midlands Chamber of Trade, Derbyshire Cricket Club and Derby County Football Club.
Among the activities will be staff discounts for companies which sign up as customers and a sponsored takeover day when the Rams take on Norwich City at Pride Park on September 28.
Matt said: “I’ve known Steve for about 18 months and we have sponsored golf events together, so I was only too happy to help him raise his profile to help him attract customers in the city.
“Steve’s company is extremely successful and his potential customer base is huge but, as he admits, he has a very low profile in the city, so his company is almost like Derby’s best-kept secret.
“We’re looking forward to helping him change that. We started by ensuring his website was optimised and have put together a campaign for both B2C and B2B audiences which will get going when the weather starts to cool down and people start thinking about their heating from September onwards.”
