Nottingham-based Pendragon PLC has been chosen as one of the first retail partners of premium Korean manufacturer, Genesis.
Further building its Stratstone brand portfolio, which includes manufacturers such as Aston Martin, BMW and Mercedes, Pendragon will operate the Genesis Leeds, York, Sheffield market area from January 2024.
With the agreement signed last week, over the Genesis Scottish Open, the move will support Genesis’ expansion plans to grow capacity and capabilities for test drives, sales and service operations, ahead of further expansion into other European markets.
Bill Berman, Chief Executive Officer of Pendragon PLC, said: “We are delighted to add Genesis to our Stratstone roster and be able to offer Pendragon customers another luxurious and sustainable brand from next year. As the fastest-growing luxury car brand in the world, we are looking forward to being an integral part of Genesis’ continued success and its plans to become an EV leader in the UK.”
Lawrence Hamilton, Managing Director for Genesis Motor Europe, said: “This is an exciting milestone for Genesis in the UK. Earlier this year, we announced we would be expanding the Genesis footprint and we are delighted to now have Pendragon on board who share our vision for the future.
“With Pendragon now officially part of the Genesis family from the start of 2024, it means we can deliver our unique Korean customer service directly to our new and existing customers in Leeds, York and Sheffield.”
