Festive place marketing, automotive product launch and sweet treats on list of six client wins for creative agency
Six new client wins have maintained what has been a strong year for West Bridgford-based creative agency The Dairy, as the team celebrates getting to know a number of new sectors and products.
The agency’s first new client is Nottingham-based CS Design (CSD), which specialises in cloud-based software solutions designed and supported by landscape experts. CSD’s Managing Director, Tim Calnan, was in search of the perfect agency to support the business with a rebrand as well as ongoing digital marketing services, and he is looking forward to the journey CSD will be going on over the coming weeks and months with The Dairy.
“Our brand hasn’t had much love recently, so we felt it was time we invested in proper marketing to reconnect with who we are, what we do, and then reflect that in our name, identity and wider marketing activities,”
Next up for The Dairy is a new product launch in partnership with Simon Rood, Managing Director of Nottingham-based Roodsafe. The product is not connected to Roodsafe, and is a separate venture for Simon as he embarks on an entrepreneurial journey to transform the automotive market.
“Sometimes you just need to meet people to know if the fit is right. I’m someone who trusts their instincts and The Dairy really is the perfect fit. This product needs full-service support to launch it and make it a long-term success story, and The Dairy is a friendly team with a proven track record of exciting creativity and strategic know-how to make any product or service a success.”
The agency’s third win has seen it establish a long-term partnership with independent confectionery brand Treat Kitchen – which recently launched its new flagship store in Nottingham’s Victoria Centre. The Dairy has been brought on board to promote its product offering through pay-per-click (PPC) advertising.
Katie Gilbert, Head of Product Development at Treat Kitchen, is looking forward to partnering with The Dairy on a long-term basis and sees a bright future for the brand which continues to go from strength to strength.
“We’ve seen steady growth over recent years, and new partnerships with big retailers such as Sainsbury’s have really accelerated our expansion. We felt the time was now right for us to maximise digital marketing, in particular PPC, and The Dairy has the expertise we needed,”
She continues, “We see real similarities between Treat Kitchen and The Dairy in terms of their culture and approach. It was a match made in heaven for us and we’re excited for what the future holds!”
The fourth client acquisition has seen The Dairy commissioned to create the Christmas campaign for the city of Oxford in partnership with Oxford City Council. The campaign is centred around the story of Alice in Wonderland – encouraging people to visit, eat, drink and stay during the festive period – and Oxford City Council’s Tom Jennings is delighted with the end result.
“The Dairy was recommended to us for its creativity and imaginative ideas, and the team has certainly delivered. The campaign uses a Japanese illustration style to reimagine the story of Alice through the looking glass at Christmas, in Oxford. It’s certainly one of our most memorable festive campaigns and we are excited to see the reaction to it!”
The final wins for the team come in the form of Yorkshire-based brands Oakworth Homes and Midland Renewables. Both sit under the Oakworth Group, with Oakworth Homes specialising in timber frame engineering and Midland Renewables designing, supplying, installing and commissioning ground and air source heat pumps, mechanical ventilation, heat recovery and underfloor heating systems.
Managing Director of the Oakworth Group, John Capper, recognises the need for support across both brands and the difference a marketing partner can make in the long-term.
“We really want to invest time in both brands, starting with their foundations, before building them up and achieving consistency across all platforms – especially in the digital space. There are tremendous opportunities for both brands in their respective markets and The Dairy has come on board to help us realise those.”
For The Dairy’s Managing Director Nigel Rowlson, these new partnerships only reinforce the success of the agency’s long-term strategy and the team’s ability to remain true to its principles.
“We’ve always said that we only want to work with good brands and good people, who really value the benefits of honest marketing and communications. Despite the challenges of the past eighteen months or so, we’ve remained true to that strategy and it’s delivering its rewards,”
“All six are great examples of the types of brands we want to work with. These businesses are in it for the long-term and trust us to advise and recommend the right creative approach for them, and their products or services. By remaining true to our values, building the right team and marketing ourselves in the right way, we continue to grow and set ourselves up for a very exciting few years ahead.” adds Nigel.
To find out more about The Dairy Creative Agency, visit thedairyagency.co.uk.
Sports technology business expands in Nottingham
BatFast, a sports technology business founded and based in the East Midlands, is relocating to a bigger site in Nottingham following significant growth over the last 3 years.
With an expanding team and a surge in demand for its bowling and pitching simulators, the business has moved to a larger site at Colwick Quays Business Park, in Nottingham, as part of global expansion plans. The move has been supported by James Mann and the team from Invest in Nottingham.
BatFast’s new Colwick offices will primarily enable increased development, testing, and assembly of its technologies which are being supplied to clients worldwide. The space will also be home to the BatFast batting lane, which is used for customers to improve their batting skills and can be utilised for community events with organisations such as Nottingham CCC and the local universities.
James Mann said: “We’re delighted to be able to support local firms with their international growth plans, especially when they’re creating exciting and skilled job opportunities for people who reside in and around Nottingham.”
BatFast COO, Navdeep Sethi, said: “Nottingham is central to BatFast’s growth as the Sports and Technology infrastructure are excellent. With world-famous sports teams, international sporting venues, excellent infrastructure links and two world-class universities, Nottingham was the natural location from which to grow our business.”
Nigel Rhodes, former-Nottingham Panthers and Great Britain international, and owner of Colwick Quays Business Park, said: “I love working with the BatFast team! It was such a smooth transaction and I am excited to be part of their growth and future.”
Appeal to businesses to back Derbyshire children’s holiday charity’s festive Christmas card appeal
A Derbyshire charity is appealing to business owners to back its festive appeal as it prepares to give needy children a much-deserved holiday in 2022 – for the first time in two years.
The Derbyshire Children’s Holiday Centre (DCHC) takes 600 youngsters from across the county for a week’s seaside break to its centre in Skegness every year, but its service has not been able to run since 2019 due to Covid restrictions.
To enable holidays to return next year the charity has printed two special Christmas cards and is urging businesses to consider using them to wish clients best wishes for the festive season.
The charity would also welcome a festive donation from any local businesses who would like to offer their support but have chosen not to send Christmas cards this year.
One of the cards is a nostalgic image of children being taken on a bus to its Skegness centre in the late 1930s, while the other, ‘Winter Trees’, has been donated by well-known Derbyshire photographer and former BBC Radio Derby presenter Ashley Franklin.
Alan Grimadell, chairman of DCHC, said: “Christmas is approaching and here at DCHC we would appreciate it if businesses in the local area could show us their support by sending some of our cards to their clients this festive season.
“Our charity celebrated its 130th birthday this year and in these Covid times our services are needed now more than ever. We know that many of the children we work with have been through some particularly difficult times during the Covid pandemic and we can’t wait to welcome them to our holiday centre in 2022.”
DCHC is aiming to open once again to the maximum numbers of young people during the 2022 season. Nominated children come from homes where the impact of financial hardship, deprivation or abuse has created a situation where stress is common and there are few comforts.
The charity is fundraising as much as possible in order to run the maximum service for children next year. A recent James Bond film night held at The Quad in Derby raised £1,150.
DCHC’s Christmas cards feature both images and are on sale at £4 for a pack of ten. To support the charity’s Christmas cards appeal, contact Lesia Tombs in the DCHC office on 01332 345424 or email admin@dchc.org.uk. The cards can also be bought from the Post Office at Park Farm Shopping Centre in Allestree.
Business insolvencies increase by more than half within 12 months – R3 Midlands
The economic effects of the pandemic continue to impact heavily on businesses as latest Government statistics show that corporate insolvencies have increased by more than half compared to the same time last year.
Monthly research by the Insolvency Service shows that while the proportion of insolvent businesses in England and Wales fell by 3.0% in October to a total of 1,405, the number is 63.6% higher than October 2020’s figure of 864.
According to the Midlands branch of insolvency and restructuring body R3, the dramatic year-on-year increase in corporate insolvencies indicates the sizeable number of directors who are finding the post-pandemic hurdles too high to jump and have closed their businesses down.
R3 Midlands chair, Eddie Williams, a partner at PwC in the East Midlands, said: “The month-on-month fall in corporate insolvencies has been driven by a reduction in the number of Creditors’ Voluntary Liquidations. There are still twice as many companies entering this procedure than this time last year, however, and nearly 20% more than in 2019.
“This would suggest that there are still a fair number of company directors who are choosing to close their businesses after deeming post-pandemic success unlikely. However, the fact that overall corporate insolvencies are 5% lower than the number in October 2019 suggests that the Government’s support measures have prevented the economic consequences of COVID-19 from translating into higher levels of corporate insolvency.
“The business climate is still harsh, with economic growth slowing, costs rising and consumer confidence falling. Although consumer spending is higher than it was this time last year, rising COVID case numbers and sharp energy price rises have meant many businesses aren’t seeing the benefits of this.
“As we move closer to Christmas, we would urge company directors to be mindful of the signs of business distress, which include cashflow problems, issues paying invoices, and concerns about paying staff, and get appropriate professional support as soon as they appear.
“The sooner advice is sought from a qualified and reputable source, the more potential there is for a solution. Many R3 members offer a free consultation to those who are looking for help with their business’s finances and want to explore their options.”
Leicestershire homebuilder helps pupils look on bright side for road safety week
Pupils at Fleckney Primary School in Leicestershire recently received a donation of reflective vests from David Wilson Homes to help them shine bright for Road Safety Week (15th to 21st November).
The five star housebuilder gave the school 35 high vis vests for its pupils to wear whilst walking to and from school, ensuring they can be easily seen on the roads as the darker nights draw in.
Road Safety Week runs in November each year and encourages pupils to celebrate the journey to school on foot.
Tim Leah, Headteacher at Fleckney Primary School, said: “Lots of our young pupils walk the journey to and from school and their safety whilst doing this is incredibly important to us.
“That’s why we’re incredibly grateful to David Wilson Homes for its donation of high vis vests. We were thrilled to accept the vests and our pupils will be using them throughout Road Safety Week and in the future.”
Fleckney Primary School is located near the homebuilder’s Fleckney Fields development on Kilby Road and the donation of hi-vis vests is another part of David Wilson Homes’ outreach to the local community.
In what’s been a challenging time for schools across the country as a result of the pandemic, the leading developer is as committed as ever to providing support during Road Safety Week and beyond.
Rachael Harrison, Sales Director at David Wilson East Midlands, said: “We want to ensure the pupils in the local communities remain visible now the darker nights are here, and our donation has hopefully still encouraged them to safely practice Road Safety Week.
“This is a campaign we actively support each year as we endeavour to help local school children in their efforts to commute on foot, and the vests have proven to be both effective and practical.
“As a result of the COVID-19 crisis, it’s even more important for us to support the local schools in and around the communities we build, so we’re thrilled to have had the chance to support Fleckney Primary School during Road Safety Week.”
David Wilson Homes’ high vis vests have proven to be particularly useful during Road Safety Week and beyond, with their features set to benefit pupils in their future journeys to school throughout the winter months.
Leicestershire CCC and M-EC Forge Decade Long Partnership
Leicestershire County Cricket Club (LCCC) has announced that M-EC will be an Official Partner of the club for the 2022 season. The new sponsorship agreement marks a decade of collaboration between the two organisations.
It is an exciting time at the Uptonsteel County Ground with numerous Leicestershire businesses backing the Foxes for the upcoming season. Having such commercial support will help the club thrive both on and off the pitch.
Having sponsored LCCC in many ways over the past decade, M-EC will feature on the arm of the LV= County Championship and T20 Vitality Blast kits for the entirety of the 2022 campaign.
M-EC, which is headquarted in Hugglescote, Leicestershire, has worked with LCCC since the company’s inception in 2009. The company has grown to become one of the nation’s leading development technical consultants, working with a range of local authorities, leading housebuilders and construction companies on projects across the UK.
Edward Mewies, Managing Director at M-EC said: “We are proud to be longstanding partners of Leicestershire County Cricket Club and we are looking forward to cheering the team on once again next season. Supporting other local organisations and charities is important to us all at M-EC, either through agreements at a company level like this, or individually. LCCC share those values and are involved in the local community which is why we have partnered with them for the past ten years.”
Tracey Branson, LCCC Commercial Manager said: “We are delighted to have M-EC on board once again and look forward to working with the team at M-EC in 2022. The relationship between the club and company has grown over the past decade and we highly value their support and its always great to invite the team to the Uptonsteel County Ground. Partnerships such as this are vital to the success of the team on the pitch and the work we do off it, so I would like to thank M-EC and all our partners for their support.”
Fibre optic firm expands in Derby
Unit 35 Shaftesbury Street South has been snapped up by nationwide fibre optic providers Full Fibre to base a Midlands expansion out of.
Full Fibre are rolling out fibre optic broadband to 13 towns across the Midlands in a move that hopes to provide better connections for those towns that may have been overlooked.
William Speed of Salloway Property Consultants, who agreed the terms of the deal on behalf of a private client, said: “It is great to be able to provide space for a national company working to increase connectivity in the Midlands.
“Full Fibre are a well renowned firm who work nationwide to provide fibre optic connections for ‘forgotten’ towns around the UK. Their new base in Derby provides them with the perfect location to serve the Midlands from.”
Chris Williams, area general manager at Full Fibre, was pleased to see the speed in which they were able to take occupation of the unit: “Timing was essential for us, we needed a unit to work out of to fulfil our contract in the Midlands as soon as possible. The unit at 35 Shaftesbury Street South works perfectly, giving us a central location to work out of whilst connecting the Midlands.”
University of Nottingham purchases 350,000 sq ft of buildings for new campus
Mapeley Steps Limited and Malabar Investment Holdings Limited, advised jointly by Savills and Metis, have sold the freehold of Castle Meadow Campus in Nottingham to the University of Nottingham.
The property was marketed at a guide price of offers in excess of £36 million.
Set across more than nine acres (three hectares), the campus comprises six highly specified three and four storey office buildings and a dedicated health & wellbeing hub totalling 351,247 sq ft (32,635 sq m).
Four of the five office buildings are let to Mapeley Steps Contractors Ltd until late 2022, and are currently occupied by HMRC who will be vacating at the end of September 2022 to new accommodation at Unity Square, whilst the remaining building is let to Browne Jacobson LLP.
Upon purchasing, the University has plans to provide a campus for final year and postgraduate students, realising its long standing ambitions to have a greater physical presence within the city centre.
Castle Meadow Campus occupies a prominent canal side position immediately to the south west of the City Centre within Nottingham’s central office core and is overlooked by the renowned Nottingham Castle. The Campus is within easy walking distance from Nottingham Train Station, Castle Marina Retail Park, Sainsbury’s and Aldi, and a number of pubs and restaurants.
Vice-Chancellor Professor Shearer West from the University of Nottingham said: “This is a symbolic milestone in the story of both the city and the University of Nottingham and presents a hugely exciting opportunity. Opening an additional UK campus is an expression of confidence in the future of both the University and the city of Nottingham.
“Having a campus in the city, with transport links that offer a gateway beyond the region, will help enhance our civic agenda and enable us to deliver on our ambitions to support jobs, investment and growth across the city. It also offers greater opportunities for collaboration with local business, industry and SMEs, making it easier for partners to engage with us and develop long-term, mutually beneficial relationships.
“For students in particular the site could enable greater and more convenient links with regional business and industry through placements, entrepreneurship, and collaboration to deliver a professional and practice-based curriculum, enhancing their graduate employment skills and opportunities to remain and work in the city.
“A civic and professional campus at Castle Meadow will accelerate the delivery of our strategic ambitions, demonstrating to the people of Nottingham just how far we are prepared to go to make a positive difference for the city, while offering the best of facilities for staff and current and future students.”
A representative from Malabar Investment Holdings Limited says: “This deal represents a successful conclusion to a very positive collaboration with Mapeley following the lease extension agreed with Browne Jacobson last year and we would like to thank the teams involved. It is exciting to see the Castle Meadow campus move into the next stage of its lifecycle, and we look forward to seeing the University’s plans delivered.”
Nottinghamshire nursery sold to growing East Midlands group
Specialist business property adviser, Christie & Co, has sold Dragonflies Day Nursery Ltd in Nottinghamshire.
Dragonflies Day Nursery Ltd is an independent setting for up to 51 children aged 0-5 years. With an ‘outstanding’ Ofsted report, the nursery also has an outdoor area which includes a container unit that was expertly designed and converted by early years experts with toddlers in mind.
The setting comes with the opportunity to extend the premises to one side and to streamline management in line with their existing group.
The nursery is located in a former police station in the village of Calverton in Nottinghamshire with various amenities in the locality providing plenty of drop-off points and access for local parents walking to work.
The business was previously owned by Miss Michele Larman who successfully ran the nursery for over six years and recently decided to sell to pursue an early retirement and spend more time abroad.
It has now been purchased by growing East Midlands-based nursery group, Purley Ltd, which comprises nurseries in Stoke, Northampton and Chesterfield. The group is owned by husband-and-wife team, Mrs Tushi Popat and Mr Anant Popat, who have financial and legal backgrounds which aided their acquisition process.
Miss Michele Larman says: “Having converted the police house and police station in 2014 into a purpose-built nursery, it was important when I was considering handing over the reins that it would be to someone who would lavish the same care and attention to detail that I have for the last seven years.”
Jassi Sunner, associate director at Christie & Co, who handled the sale, says: “Dragonflies Day Nursery is a delightful setting with some really unique features and is situated in a fantastic location.
“The business attracted an array of interest and, much like other recent instructions, garnered a competitive process leading to bids in excess of the asking price.
“As ever, the buyers want to see where they can add value and where the uplift is in the business and Dragonflies is an excellent example of a well-run business with a fantastic reputation with, crucially, room to grow and build on that success.
“Day nurseries like this will always garner significant attention due to the lack of businesses coming to market, which can enable the best price possible for the seller – as was the case for Michele. It has been an absolute pleasure to work with Michele, I wish her and her family good health and hope they enjoy more time together following the sale of the business.”
Dragonflies Day Nursery Ltd was sold for an undisclosed price.
Harrogate smart energy firm swoops for Leicester company
Chameleon Technology (UK) Ltd, the Harrogate-based smart energy technology company, has acquired GenGame Ltd, Leicester-based specialists in consumer energy technology and app development.
The deal signals the next milestone in Chameleon Technology’s plans to provide consumers with a platform for intelligent, optimised control over their home energy system, which will be a crucial element of everyone’s personal journey to net zero.
Mike Woodhall, CEO, Chameleon Technology, says: “Acquiring GenGame is a timely strategic move to further advance our product roadmap. Our focus is on enabling all consumers to understand and reduce both their energy consumption and carbon emissions.
“With this acquisition we gain another means of empowering those consumers and the ability to put the data needed to help them on their personal journey to net zero in their hands. We are aiming to make the management of home energy smarter, simpler, greener and more personalised.
“GenGame’s experience in delivering applications that demystify some of the complexity of the energy system is going to be a big part of this. The acquisition is well-timed to leverage and support the transformation of the energy industry and will cement our position as a leader in smart home energy management.”
Stephane Lee-Favier, Managing Director, GenGame, says: “It is great to be joining the Chameleon Technology group, and at a very exciting time for the future of energy. We are looking forward to scaling and commercialising what we have built and driving a consumer-led, low-carbon offering together.
“Both of our companies’ missions are totally aligned in allowing the consumer to see value in changing their home energy behaviour, and this makes it an ideal opportunity for GenGame.”
GenGame, who work with utility companies including Ecotricity, Green Energy UK and So Energy, will become a wholly-owned subsidiary of Chameleon Technology (UK) Ltd and will exist as an ongoing entity.
GenGame will continue to be based in Leicester and all of the staff will remain in place with Stephane Lee-Favier as Managing Director. Stephane will also be joining the Chameleon Technology Operations Board to provide strategic input into future technology developments.
