Anicca Digital is helping businesses raise Leicester’s profile as an engineering and STEM hotspot with a free event at Space Park Leicester on Tuesday 2nd November.
New Frontiers in Digital Transformation & Marketing will provide the city’s B2B and STEM companies with the fuel they need for growth in the digital landscape.
The event will feature guest speakers William Wells, Commercial Director of Space Park Leicester, on Leicester’s new community of world-leading research, innovation and Pim van Baarsen, CEO of Silverstone Technology Cluster, which supports advanced engineering and other STEM businesses.
There will also be talks from Anicca Digital’s own specialists, enabling attendees to benefit from the latest digital marketing insights across paid media, social media, search engine optimisation and content marketing.
Talks are designed to help firms overcome the digital skills gap, providing practical advice they can utilise to improve their own online presence and audience targeting, to help increase leads and opportunities for growth.
New Frontiers in Digital Transformation & Marketing will run as a hybrid event, with delegates able to attend in person or join via a live steam, with in-person attendance limited to just 50.
The free event will also support Leicestershire charity Toys on the Table, with guests asked to donate a Christmas gift for children who might not otherwise receive anything.
The full event line-up comprises:
- Welcome address from the Space Park Leicester – William Wells, Commercial Director of Space Park
- How the Silverstone Technology Cluster can help advanced engineering and other STEM businesses – Pim van Baarsen
- Introduction to digital marketing channels and useful stats and trends 2021 – Ann Stanley
- SEO and integrated content marketing strategies – Sukhjinder Singh & Amy Hayward-Paine
- Ecommerce strategies for B2B businesses using paid search and paid social advertising – Holly Kelly
- Panel Q & A – hosted by Thom Shardlow
Ann Stanley, Founder and Managing Director at Anicca Digital, comments: “We are excited to be working with Space Park Leicester to deliver this special event, which aims to support businesses in tech and engineering with fully utilising digital platforms.
“The pandemic has underlined the importance of digital marketing, with businesses of every size across all sectors having to adapt their online presence in order to survive.
“Regardless of industry, every business owner needs to be up to speed on the digital landscape and learn techniques to help grow their business.”
Anicca offers free weekly webinars on a range of subjects, including PPC, SEO, Social Media and Analytics. Register to attend or watch the recordings.
