Tesla is the car brand still dominating the UK market and there appears to be no imminent expectation of that changing, according to the ‘EV Statistics Dashboard’ created by Pink Salary Exchange. The US-based electric vehicle (EV) brand has taken over the EV market in recent years, and according to the monthly figures compiled by the salary sacrifice experts, that stranglehold isn’t showing any signs of being released.
There was a time when the Nissan Leaf was the go-to EV for anyone thinking of making the switch to battery-powered and zero emission driving, but Tesla has completely swept the Japanese brand aside, particularly since the release of the Model 3 executive saloon car in 2017. And at the end of 2021 the UK was taking its first deliveries of the Tesla Model Y, a compact SUV, which has since upstaged the Model 3, and that can be seen in the handy stats dashboard updated each month and freely available on the Pink Salary Exchange website.
The most search-for EVs
The top five most searched-for brands on the Pink Salary Exchange platform has remained unchanged for the last two months. The top two places have been taken up by Tesla’s Model Y and Model 3 respectively, while third place was the Polestar 2, fourth place was the Skoda Enyaq and fifth place was the Audi E-Tron. April and May saw these top five places remain the same, while in March the only change was the Porsche Taycan replacing the Skoda Enyaq.
Indeed, the only other models to make the top five most searched for cars in 2023 have been the MG Motor MG4, the Kia Niro and the BMW I4.
One million EV target in reach
Tesla CEO Elon Musk vowed to concentrate on sales growth rather than profitability in 2023, and hence has made the Model Y and Model 3 much more affordable in the UK, which might explain their dominance in the figures. But the Pink Salary Exchange EV Statistics Dashboard does highlight the fact that virtually every major vehicle brand has an EV on the market now, and it also shows that the EV market is well on the way to hitting its one million sales target by 2024.
In May 2023 there were 786,000 EVs on UK roads, but experts do think the cost of living crisis in 2023 may have put a temporary halt on EV sales. In May 2023 EV sales accounted for 17% of the overall UK vehicle market, while back in December 2022, the dashboard shows us that this was as high as 33%. Either way, the EV is an unstoppable force. Keep up to date with the latest EV statistics via the Pink Salary Exchange EV Statistics Dashboard.
