Sunday, December 22, 2024

University offers free digital support for East Midlands businesses

Nottingham Trent University (NTU) in partnership with East Midlands Chamber is offering up to 12 hours of free digital support for businesses in areas across the East Midlands.

The support will be provided by a student Digital Skills Coach from NTU; businesses are invited to apply, highlighting the support they are looking for, and will be matched with the Coach with the most relevant skills.

The skills on offer from the NTU Digital Skills Coaches include:

  • DATA MANAGEMENT AND ANALYSIS using Excel
  • EMAIL SKILLS – email distribution and maximising email impact
  • SOCIAL MEDIA tuition – platforms, set-up, posts, etc
  • PAID MEDIA – explore paid socials, paid media and automated advertising
  • SEARCH ENGINE OPTIMISATION (SEO) – improving website content to increase online ranking
  • DIGITAL MARKETING support – creating content for websites, newsletters and social media
  • Discover MARKETING TOOLS for your business
  • Using tools such as GRAMMARLY to check written content
  • Utilise MICROSOFT TEAMS to improve communications, information sharing across your team and hold virtual meetings
  • How AI TOOLS can support your business with research, data analysis or content writing
  • PROJECT MANAGEMENT TOOLS to support your business
  • Produce ENGAGING PRESENTATIONS – make the most of presentation platforms such as Prezi, Canva and MS PowerPoint.

There are also students with specialised experience in accounting packages, coding, photography, CAD, Rivet and ADOBE design suite.

One business which has already accessed the support is Alpha Construction Ltd, which was looking for help with presentations, newsletters, social media marketing and production of marketing materials.

Anthony Bamford, Managing Director, Alpha Construction Ltd, said: “We have been able to push along our marketing requirements contained within our Business Development Plan. We have obtained a Canva account and are now producing our own newsletters, posters, social media posts, etc. We would not have been able to without this coaching.

“We have gained LinkedIn followers and in terms of social media marketing raised our game to the next level. We have produced internal documents for Employee Value Propositions, such as Culture & Values statements that are professional.”

This scheme is available for businesses based in areas across the East Midlands until March 2025, and the support provided could be in person or online. Interested businesses should email JobShop@ntu.ac.uk and address communications to Ellie Rice.

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