Monday, March 10, 2025

Best feet forward as podiatrist wins Entrepreneur of the Year

An independent podiatrist with clinics in Derbyshire and Nottinghamshire is celebrating after being crowned Entrepreneur of the Year for the area by the business growth specialists, Entrepreneurs Circle.

Steve Carter, who runs We Fix Feet Limited from their Ilkeston and Beeston clinics, was presented with the award by local Entrepreneurs Circle Ambassador Greg Simpson, who hosts the local networking events every month on behalf of the national organisation.

Carter, together with co-owner Darren Bloore, has grown the business significantly over the last 12 months, hiring new team members (now 7-strong and recruiting for more) as the business grows and seeing record numbers in terms of customers, turnover and profit.

“At the end of the day, any success we are experiencing comes down to creating a fantastic customer experience,” explains Carter, who started his first clinic in Ilkeston in 2004.

“In simple terms, yes, ‘We Fix Feet’ but there’s a whole lot more to it, whether recovering from a sports injury or managing long-term foot issues, our goal is to treat, improve, and help you move better. It all begins and ends with the customer experience.”

Press For Attention PR owner Greg Simpson, who runs the monthly Entrepreneurs Circle local meetings with co-ambassador Claire Taylor, from Creationz Marketing, notes: “I’ve followed what Steve and Darren have been doing over the last 12 months and ultimately it comes down to consistency and implementation with that laser focus on the customer – not just their feet!

“The results have followed as a natural consequence of taking the time to focus ON not just IN their business.

Entrepreneurs Circle helps members like Steve and Darren to grow their businesses. Whether the goal is more customers, more sales, more profits or all of the above, Entrepreneurs Circle gives members the tools, training and support to take their business from where it is now, to where they want it to be – then it is down to them to take action, something Steve and Darren do incredibly well.”

Co-owner of We Fix Feet, Darren Bloore, adds: “Whilst we use incredibly advanced treatments like Swift Microwave therapy, Class 4 Laser and Focussed Shockwave therapy, trust and accessibility is the key.

“As such, we have created packages of support for our clients and really useful guides and resources that ensure that our patients are not only well informed but better able to access our services.

“We’ve learned and (crucially) implemented a lot from Entrepreneurs Circle, Greg and Claire and we are proud to be recognised by them as we strive to take We Fix feet another step in the right direction every day.’”

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